How to set up a digital marketing strategy in 2022?

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You know your target, their interests, the publications they are looking at and their current issues. So you know what content to broadcast at that precise moment, in order to capture their attention. The goal is to propagate relevant content for your target, so that they go directly to your site, or contact you.

It takes a little time and training in using social media , but the results are usually very positive!

6. Measure and adjust your digital marketing strategy
Now that all the actions of your digital marketing strategy have latvia telegram number database been put in place, monitor their progress regularly. Indeed, these should not remain static, but evolve according to your needs.

Depending on the operations deployed, observe the following KPIs (Key Performance Indicators):

number of visitors to your site;
number of subscribers to your social networks;
click-through rate;
bounce rate;
conversion ;
average basket, online turnover (if you are in e-commerce)
etc.
It is sometimes necessary to adjust your aim based on the results obtained. This last step is important, because without analyzing your performance, it is impossible to progress further. It is therefore essential to set up monitoring in order to make your digital marketing strategy effective and ever more productive.

To conclude, implementing a digital marketing strategy in 2022 requires an upstream study and analysis of your target and your competitors, in order to define relevant objectives which, if achieved, allow you to become the reference in your sector of activity. Then, several marketing strategies are possible: inbound marketing, focusing on SEO, SEA or social selling, or all 3? It's up to you now.