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For a purchase or conversion: CPA (cost per action)

Posted: Tue Jan 28, 2025 3:33 am
by sharminakter
The Display
Display advertising is a technique that consists of placing your banner on the site of a third party belonging to the Google Display network. It is therefore essentially based on Google's partnership. And yes, this form of advertising generates qualified traffic.

Advertising can indeed be set up with a segmentation of the target audience according to interests, geographic criteria and location. It is also possible to do retargeting with Google Ads.

It is an online advertising tool that allows you to manage advertising india telegram number database campaigns made with Google. But as for the quality of the traffic generated by the Display ad, everything depends on the work done upstream to optimize the campaign .

The Audience Targeting feature allows you, for example, to analyze your audience and that of your competitors to create ad campaigns based on experience. The goal is to identify the right audience to target in order to set up an ad campaign that generates qualified traffic and therefore a better conversion rate .

Affiliation
You may not have thought about it, but affiliation is a very interesting option to have quality traffic. This is particularly the case when it comes to an online sales site.

In reality, many blogs are willing to display advertising from other sites to monetize their editorial line . Naturally, these are blogs that have relatively large qualified traffic that they wish to monetize.

So you just need to find a blog whose editorial line is close to yours to establish a partnership with it. Pricing can be defined:

For a click on your banner or on a hyperlink: CPC (cost per click).