But what does the keyword research process look like?
Posted: Tue Jan 28, 2025 3:26 am
Here's how to approach it.
Create a list of seed keywords and do some research
The first step in choosing which keywords to target is to create a seed keyword list. This is a list of general search terms that are related to your business.
To start coming up with ideas for your seed keywords, ask yourself the following questions:
What products and services do we offer? And which ones do we want to promote the most?
What are some high-level keywords that users estonia telegram number database might type into Google to find our products or services?
Will users search across the entire country? Or just a specific region, state, or city?
After you've come up with some ideas, choose one to start your research in Semrush 's Keyword Magic tool .
Simply enter this starting keyword in the tool's search bar and click " Search ".
"pet food" entered into the search bar of the Keyword Magic Tool.
The next screen will show you a list of related keywords along with their keyword search volume (the average number of monthly searches a keyword receives), keyword difficulty (a metric on a scale of 100 that measures how difficult it would be to rank in the top 10 results for a given keyword), and much more.
Keyword Magic Tool Results for "pet food"
You can search for more specific keywords that will likely be great opportunities to target in your content using the suggested groups and subgroups in the left column.
Create a list of seed keywords and do some research
The first step in choosing which keywords to target is to create a seed keyword list. This is a list of general search terms that are related to your business.
To start coming up with ideas for your seed keywords, ask yourself the following questions:
What products and services do we offer? And which ones do we want to promote the most?
What are some high-level keywords that users estonia telegram number database might type into Google to find our products or services?
Will users search across the entire country? Or just a specific region, state, or city?
After you've come up with some ideas, choose one to start your research in Semrush 's Keyword Magic tool .
Simply enter this starting keyword in the tool's search bar and click " Search ".
"pet food" entered into the search bar of the Keyword Magic Tool.
The next screen will show you a list of related keywords along with their keyword search volume (the average number of monthly searches a keyword receives), keyword difficulty (a metric on a scale of 100 that measures how difficult it would be to rank in the top 10 results for a given keyword), and much more.
Keyword Magic Tool Results for "pet food"
You can search for more specific keywords that will likely be great opportunities to target in your content using the suggested groups and subgroups in the left column.