Which country?
Which program?
Which school?
Some use education agents, and some don’t. So our marketing needs to help them process the application on their own.
But, all the Chinese content we create for schools is also useful for agents. If an agent has loads of high-quality Chinese-language content about your school and none about a competitor, it makes it a much easier sell for them.
That being said, it’s definitely possible to attract students with no agents at all. In fact, we even have a client that does not allow applications via agents at all.
I predict that weaker agents will be out of business in 5–10 years. The agents remaining will be the ones who can provide the best value to students, as opposed to simply helping them process applications.
USE CHINESE-LANGUAGE CONTENT ON CHINESE PLATFORMS
Students use Chinese-language resources first, then English germany phone number list second. They also tend to do thorough research, trying to triangulate the information they receive.
If they sense something fishy, they get apprehensive. Examples would be lies from agents, overly-rosy official content, or obviously untrue content from influencers.
Key platforms are:
Baidu
Zhihu
Supporting platforms are:
Xiaohongshu
Bilibili
Douyin
Chinese students will also use
YouTube
I teach more about those platforms and how to use them on the YouTube channel and our China Marketing 101 guide.
Start With a Free Consultation
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We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.
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