Start small and gradually expand your scope of operation

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To implement effective segment delivery, keep the following points in mind: Intentionally "segment and create content for each segment" Be mindful of not segmenting your customers to suit your own needs Deliver content that makes customers feel special Be careful not to go in the wrong direction with your segments Intentionally "segment and create content for each segment" If you send vague emails or LINE messages, the chances of success are low.


There are cases where past content is used with benin telegram database some modifications, but if the content does not match the needs, the meaning of sending it is halved. When delivering a message, it is important to take the time to segment and create content in advance, and to clarify the intention, such as "Why are we delivering this message?" and "What needs does it fulfill?" By clarifying the intention, it will be easier to think about "Which specific points were different from what we expected?" when looking back on the results of the delivery.


Be mindful of not segmenting your customers to suit your own needs There are cases where people unconsciously think, "This product is made for XX, so they must have a certain need." Ideally, you should think from the customer's perspective, but your attachment to the product or your company's ideals get in the way of "objective thinking." To prevent the above, collect a wide range of opinions from "members of other departments" and "sales representatives who directly deal with customers," and be aware of not dividing into segments that are convenient for your company.