Changing the mindset of an entire company to adopt an AI-first approach is no easy task and takes time. However, there are plenty of steps along the way that show how daily experiences for both customers and employees improve when you let AI do the boring work.
Also read: Customer experience: from experience thinking to experience making
We’ve seen algorithms take over SEO and major search engines – imagine if Google had to manually index every web page. We also know how to use intelligence to work with these machines. For example, to automatically generate landing pages that respond to long-tail searches, increase traffic without guesswork, and respond to every unique search term.
The increased accessibility of AI also means that businesses and brands can integrate intelligent search capabilities into their own websites, eliminating the need to manually create a maze of search rules. By decoupling personalization from pre-set rules, you can also deliver more contextualized experiences. AI can not only identify the preferences of a specific customer, it can also determine what information that customer is looking for at that specific moment. In this way, it can ensure that they don’t leave the website without finding the information they are looking for.
Becoming an AI-first company takes time, but fortunately, the steps along the way are all rewarding, making it a rewarding (and profitable) process.
3. Trust is paramount
The way you handle your customers’ privacy will change irrevocably. This is due to, among other things, the General Data Protection Regulation (GDPR) coming into effect in Europe, the increased fear of global data breaches and the general increased awareness among consumers about the use of their personal data.
It’s important to realize that this change doesn’t just affect the marketing department. It affects every part of your business. From lead generation, to sales funnels, to existing customer data, to the way you handle job applicants. A change in the way you handle data impacts almost every business process. Companies and brands that are quick to act on this will have a head start in creating one of the most valuable assets : customer trust.
Customer trust
This trust is not only based on how you use (or misuse) personal data. Trust is related to the overall opinion of your brand. The following also influence customer trust:
the availability of support
one-on-one interactions
transparency about the way you run your business
The new privacy regulations force every company to canada mobile number list look at the way it handles data. The ultimate winners will be those that can implement a more holistic approach to trust.
Ultimately, only those companies that consumers trust will have access to their personal data. In the age of privacy that is now dawning, the ability to obtain and use this data will be one of the greatest competitive advantages.
In the age of privacy that is now dawning, the ability to obtain and use this data will be one of the greatest competitive advantages.
4. Cloud platforms and microservices
If businesses were to follow a completely new strategy every year, none of the strategies would have the chance to make a real impact. But technology gets better every year. Processes run smoother, the threshold for entry is lowered and new windows are launched.