CRM system is "handling centrally managed customer information

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For example, if you try to sell to a first-time purchaser of a product by saying "How about this product next?" before thanking them, they will not have a good impression. On the other hand, if there is information that can be sent to all customers without any problems, such as new product information or announcements about website updates, it is sufficient to send it to everyone at once. Why is "segment delivery" becoming more important in business? Explained along with its benefits Why is "segment delivery" becoming more important in business? Explained along with its benefits Here are four reasons why segmented delivery is becoming increasingly important for business: Due to diversifying needs, the priority of "providing information that matches customers" is increasing Design the best strategy for your customers Improve your email and LINE "open rates, click rates, conversion rates, etc.


" Reduces cancellation rates for email and LINE This is an area belize telegram database that leads to the benefits of segmented delivery, so make sure you understand its significance and don't implement any measures without much thought. Due to diversifying needs, the priority of "providing information that matches customers" is increasing Nowadays, customer values ​​and ways of thinking are diversifying, and their requests for services and products tend to be more specific. In addition, the number of companies that handle new products (subscriptions, SaaS, agency, etc.


In order to have customers choose your company under the above circumstances, it is essential to implement an optimal approach that matches the values ​​of each customer. If you can implement an approach for each customer and make them feel that "this company offers products that are better than our competitors," the chances of them ultimately choosing your company will increase. Segment delivery allows you to send "messages tailored to your needs and values" based on customer attributes, behavioral history, etc.