Structured Data for Local Businesses – LocalBusiness Tag
Posted: Sun Dec 22, 2024 7:09 am
Greater visibility of your company online will make you recognizable, associated with an expert position and higher quality of products or services. It is also necessary that you inform users about your business in an appropriate way. You will achieve this, among others, with the help of LocalBusiness structured data. Then you will present data about a company operating locally.
The article answers the questions:
What structured data is worth using for local positioning?
Which local businesses should use structured data?
What information is worth sharing using structured data?
Contents:
What is LocalBusiness Structured Data?
What data can be described using LocalBusiness?
LocalBusiness Structured Data – What Does the Data Look Like in Search Results?
How to implement LocalBusiness structured data on your website?
Key Properties for LocalBusiness Data
What are the most common mistakes when implementing LocalBusiness?
Structured Data for Local Business in Voice Search
LocalBusiness Data for Chatbots
What is LocalBusiness Structured Data?
LocalBusiness structured data is a piece of code on a uk business email database free website that you can use to provide search engines with additional information about your business. This type of data also sends specific messages to robots about what this element is. If you don't do this, Google's robots will have to interpret it on their own based on the context - this can cause errors or simply cause Googlebot to misunderstand it. With LocalBusiness, you can provide a lot of information about the company or its branches. Just remember that this applies to local businesses - beauty salons, veterinarians, cafes, restaurants, hairdressers, car repair shops, etc. Thanks to LocalBusiness structured data, a page with additional elements will appear in the search results. In addition, this is one of the most important steps you should take when positioning a local company.
What data can be described using LocalBusiness?
You can convey a lot of information using LocalBusiness structured data, for example:
company name;
company address;
opening hours;
photos of the interior of the headquarters, employees, products or services provided;
geographical coordinates;
website URL;
telephone number;
opinions about the company;
menu – this is a good solution for catering outlets;
separately describe information about each branch or facility of the company.
When filling out LocalBusiness structured data, it is worth assigning the company to the category that best matches the profile of the business. You can choose from: health and beauty, automotive industry, travel agency, dentist or childcare. There is also a list of categories where you will find more options. Note that selecting the appropriate category will unlock the possibility of adding tailored solutions - adapted to the type of business. In this way, the LodgingBusiness type will make it easier to book accommodation, and FoodEstablishment will allow you to add a menu.
LocalBusiness Structured Data – What Does the Data Look Like in Search Results?
The way the page is displayed in search results may vary. If you add LocalBusiness structured data , extension elements may appear in the form of a knowledge panel about your company or as a carousel with business cards. Companies visible in the carousel may provide users with additional options. This is especially true for the possibility of booking or ordering directly from the search results. To do this, you must use the Google Maps Booking API interface. In addition, the carousel displays basic information about the company - name, rating, or business profile. A very useful element displayed in the search results is the CTA in the form of a "Call" or "Order" button. A link to the website and a short description of the company must also be included.
The article answers the questions:
What structured data is worth using for local positioning?
Which local businesses should use structured data?
What information is worth sharing using structured data?
Contents:
What is LocalBusiness Structured Data?
What data can be described using LocalBusiness?
LocalBusiness Structured Data – What Does the Data Look Like in Search Results?
How to implement LocalBusiness structured data on your website?
Key Properties for LocalBusiness Data
What are the most common mistakes when implementing LocalBusiness?
Structured Data for Local Business in Voice Search
LocalBusiness Data for Chatbots
What is LocalBusiness Structured Data?
LocalBusiness structured data is a piece of code on a uk business email database free website that you can use to provide search engines with additional information about your business. This type of data also sends specific messages to robots about what this element is. If you don't do this, Google's robots will have to interpret it on their own based on the context - this can cause errors or simply cause Googlebot to misunderstand it. With LocalBusiness, you can provide a lot of information about the company or its branches. Just remember that this applies to local businesses - beauty salons, veterinarians, cafes, restaurants, hairdressers, car repair shops, etc. Thanks to LocalBusiness structured data, a page with additional elements will appear in the search results. In addition, this is one of the most important steps you should take when positioning a local company.
What data can be described using LocalBusiness?
You can convey a lot of information using LocalBusiness structured data, for example:
company name;
company address;
opening hours;
photos of the interior of the headquarters, employees, products or services provided;
geographical coordinates;
website URL;
telephone number;
opinions about the company;
menu – this is a good solution for catering outlets;
separately describe information about each branch or facility of the company.
When filling out LocalBusiness structured data, it is worth assigning the company to the category that best matches the profile of the business. You can choose from: health and beauty, automotive industry, travel agency, dentist or childcare. There is also a list of categories where you will find more options. Note that selecting the appropriate category will unlock the possibility of adding tailored solutions - adapted to the type of business. In this way, the LodgingBusiness type will make it easier to book accommodation, and FoodEstablishment will allow you to add a menu.
LocalBusiness Structured Data – What Does the Data Look Like in Search Results?
The way the page is displayed in search results may vary. If you add LocalBusiness structured data , extension elements may appear in the form of a knowledge panel about your company or as a carousel with business cards. Companies visible in the carousel may provide users with additional options. This is especially true for the possibility of booking or ordering directly from the search results. To do this, you must use the Google Maps Booking API interface. In addition, the carousel displays basic information about the company - name, rating, or business profile. A very useful element displayed in the search results is the CTA in the form of a "Call" or "Order" button. A link to the website and a short description of the company must also be included.