when you’re promoting
Posted: Sun Dec 22, 2024 7:09 am
Quality Score is not a parameter that directly affects the best or worst position of your ads. Rather, it is a tool to evaluate the user experience for each of the keywords you have chosen for your ads. To increase the quality score, therefore, we must improve the user experience . To do this we must first understand the user's search intent . What does a user expect to find when, after clicking on the ad, he lands on our site pages? It’s not always easy to answer this question, especially your own service rather than an easily describable product. Let's take an example that closely concerns our web agency in Forlì Cesena : what does the search "website" imply? Finding a business's website address.
The need to find an agency to create a website. A guide singapore area code or program to create a website independently. Choosing very specific keywords is part of the solution to this problem, as it allows you to clearly understand the user's intent. By doing this, however, you run the risk of having only unsuitable keywords in your campaign due to low search volume. So let's see some solutions to apply on your landing page to increase the quality score of your ads by improving the experience on the landing pages. Frequently Asked Questions (FAQ) A possible solution to prevent the user from abandoning the landing page of your ads because he has not found what he was looking for is the frequently asked questions.
In this way, in fact, you can propose to the visitor a series of related topics and leave him the possibility of deciding which one he is most interested in . This solution to increase the quality score of your ads on Google Ads is especially valid for broad match keywords, but also for phrase or exact match keywords. A feature that should not be missing from your landing page is the form to request more information. However, not all users are inclined to fill it out, especially if they are not yet convinced that you are the right person to ask them. A practical example : a user might be interested in knowing the indicative cost of one of the services you offer.
The need to find an agency to create a website. A guide singapore area code or program to create a website independently. Choosing very specific keywords is part of the solution to this problem, as it allows you to clearly understand the user's intent. By doing this, however, you run the risk of having only unsuitable keywords in your campaign due to low search volume. So let's see some solutions to apply on your landing page to increase the quality score of your ads by improving the experience on the landing pages. Frequently Asked Questions (FAQ) A possible solution to prevent the user from abandoning the landing page of your ads because he has not found what he was looking for is the frequently asked questions.
In this way, in fact, you can propose to the visitor a series of related topics and leave him the possibility of deciding which one he is most interested in . This solution to increase the quality score of your ads on Google Ads is especially valid for broad match keywords, but also for phrase or exact match keywords. A feature that should not be missing from your landing page is the form to request more information. However, not all users are inclined to fill it out, especially if they are not yet convinced that you are the right person to ask them. A practical example : a user might be interested in knowing the indicative cost of one of the services you offer.