From Signup to Welcome: How to Create an Effective Opt-in Form and Welcome Email
Posted: Sun Dec 22, 2024 7:05 am
Getting a website visitor to your mailing list is a journey. It's a journey with a beginning, a middle and an end. But the kind of end that leads to another journey. Or even multiple journeys!
As a marketer, it's a journey you design. It's a journey you can tweak and optimize to grow your mailing list.
And it's a journey we're taking today. From signup to welcome, we'll dive into what it takes to create an effective opt-in form and how to greet each new subscriber with the perfect welcome message.
So let’s start at the beginning…
The Signup Form – Convert Website Visitors into Subscribers
One of the most effective ways to grow your mailing list is to business email address list poland convert website visitors into subscribers, and the best way to do that is with an effective signup form.
With signup form builders like Poptin , it's easy to create a variety of forms that can be customized to match your brand and website. You can choose where to place them on your webpage and how to display them.
Embedded signup form – These are permanently located on a web page, usually in the footer or sidebar. They can also exist as separate landing pages.
So use your welcome email as an opportunity for subscribers to decide whether they want to stay subscribed. And provide that opportunity by setting realistic expectations.
Make your goal clear
A welcome email shouldn't be a dead end. It should be a gateway to the next step in the customer journey.
Whether it's following your brand on social media, taking advantage of an exclusive sign-up discount on their first purchase, updating their preferences, or downloading a piece of content.
Think about what action you want your subscribers to take next and make this clear in your welcome email.
Beautify it with a nice, big call-to-action button. Or get more creative with images and headings.
As a marketer, it's a journey you design. It's a journey you can tweak and optimize to grow your mailing list.
And it's a journey we're taking today. From signup to welcome, we'll dive into what it takes to create an effective opt-in form and how to greet each new subscriber with the perfect welcome message.
So let’s start at the beginning…
The Signup Form – Convert Website Visitors into Subscribers
One of the most effective ways to grow your mailing list is to business email address list poland convert website visitors into subscribers, and the best way to do that is with an effective signup form.
With signup form builders like Poptin , it's easy to create a variety of forms that can be customized to match your brand and website. You can choose where to place them on your webpage and how to display them.
Embedded signup form – These are permanently located on a web page, usually in the footer or sidebar. They can also exist as separate landing pages.
So use your welcome email as an opportunity for subscribers to decide whether they want to stay subscribed. And provide that opportunity by setting realistic expectations.
Make your goal clear
A welcome email shouldn't be a dead end. It should be a gateway to the next step in the customer journey.
Whether it's following your brand on social media, taking advantage of an exclusive sign-up discount on their first purchase, updating their preferences, or downloading a piece of content.
Think about what action you want your subscribers to take next and make this clear in your welcome email.
Beautify it with a nice, big call-to-action button. Or get more creative with images and headings.