What are traffic sources in Google Analytics?
Posted: Sun Dec 22, 2024 6:52 am
Visitors come to your website from many places.
Some came from organic search. Some from paid search. Some from social media. And some typed your URL directly into their browser.
These are all sources of traffic.
You can use them to understand your audience and improve your marketing performance.
Traffic sources tell you where your website visitors are coming from.
And that data helps you make sense of your phone number in korea website’s current performance, measure the effectiveness of your marketing campaigns, and find opportunities to improve performance in the future.
You probably want to know this kind of information about your website:
What traffic sources bring the most visitors to your site?
How does your organic search traffic compare to your paid search traffic?
How are your marketing campaigns working?
Do visitors from Google engage with your content more than visitors from Facebook?
Data from Google Analytics traffic sources helps you answer those questions.
To understand Google Analytics traffic sources, you first need to understand metrics and dimensions. And how they work together.
What are metrics?
Google Analytics metrics are quantitative measurements made about a website. A metric can be time-based, revenue-based, or numerical. Or it can be a percentage or ratio.
One example is the total number of visits to your website. In Google Analytics, website visits are called sessions (a visit that starts when someone arrives at your site and ends after 30 minutes of inactivity). You'll also hear visits and sessions referred to as "website traffic."
Some came from organic search. Some from paid search. Some from social media. And some typed your URL directly into their browser.
These are all sources of traffic.
You can use them to understand your audience and improve your marketing performance.
Traffic sources tell you where your website visitors are coming from.
And that data helps you make sense of your phone number in korea website’s current performance, measure the effectiveness of your marketing campaigns, and find opportunities to improve performance in the future.
You probably want to know this kind of information about your website:
What traffic sources bring the most visitors to your site?
How does your organic search traffic compare to your paid search traffic?
How are your marketing campaigns working?
Do visitors from Google engage with your content more than visitors from Facebook?
Data from Google Analytics traffic sources helps you answer those questions.
To understand Google Analytics traffic sources, you first need to understand metrics and dimensions. And how they work together.
What are metrics?
Google Analytics metrics are quantitative measurements made about a website. A metric can be time-based, revenue-based, or numerical. Or it can be a percentage or ratio.
One example is the total number of visits to your website. In Google Analytics, website visits are called sessions (a visit that starts when someone arrives at your site and ends after 30 minutes of inactivity). You'll also hear visits and sessions referred to as "website traffic."