The client-side GTM setup will not be
Posted: Sun Dec 22, 2024 6:50 am
makes data available for tags and variables to then send to Google Analytics or other service providers;
allows you to send data directly to certain suppliers without having to create any tags (although this is not a recommended option);
you can clean the data before sending it all to certain tools (PII side but also to not send certain unnecessary information)
you can enrich the collected data, communicating with the CRM to send more complete data. In short, the Client has, so to speak, the same importance that the Data Layer has in the implementation russian numbers of tracking with the classic GTM container.
In conclusion, I tell you that there are many possibilities. The tool is not yet at 100% of its potential but the sooner you get your hands on it, the sooner you will begin to master it. In conclusion, it is good to keep in mind a series of issues:
eliminated - the knowledge that each of us has gained about GTM as we have used it up to now will not become obsolete, on the contrary!
the data layer does not become useless
with the server-side implementation we do not have in our hands a tool that bypasses the various GDPR and other legislation dedicated to privacy, rather it allows us to better manage the information that passes through our website before being sent to third-party suppliers.
So, do you recommend starting today with a 100% server-side implementation?
Good question, but the answer is no. We need to start step-by-step measuring each server-side implementation and comparing it with the one we track on the web. This way we can observe the differences in the data collected.
Also, another reason not to switch to server-side implementation only is that not all the providers we use are ready and have the tools to migrate to server tracking. It will take time and surely each one will offer the right tools (tags, templates etc.) but at the moment the list is still short.
Let's say that the advice is the same that is still given today on the implementation of GA4, that is, to run the tracking of Universal Analytics and Google Analytics 4 in parallel. Similarly, today the advice is: start as soon as possible, but with a view to parallel tracking to get to know the tool, master it, and measure the differences between the two environments.
If you want to go into more detail on the topic, I wrote an in-depth guide on the subject which you can find here .
allows you to send data directly to certain suppliers without having to create any tags (although this is not a recommended option);
you can clean the data before sending it all to certain tools (PII side but also to not send certain unnecessary information)
you can enrich the collected data, communicating with the CRM to send more complete data. In short, the Client has, so to speak, the same importance that the Data Layer has in the implementation russian numbers of tracking with the classic GTM container.
In conclusion, I tell you that there are many possibilities. The tool is not yet at 100% of its potential but the sooner you get your hands on it, the sooner you will begin to master it. In conclusion, it is good to keep in mind a series of issues:
eliminated - the knowledge that each of us has gained about GTM as we have used it up to now will not become obsolete, on the contrary!
the data layer does not become useless
with the server-side implementation we do not have in our hands a tool that bypasses the various GDPR and other legislation dedicated to privacy, rather it allows us to better manage the information that passes through our website before being sent to third-party suppliers.
So, do you recommend starting today with a 100% server-side implementation?
Good question, but the answer is no. We need to start step-by-step measuring each server-side implementation and comparing it with the one we track on the web. This way we can observe the differences in the data collected.
Also, another reason not to switch to server-side implementation only is that not all the providers we use are ready and have the tools to migrate to server tracking. It will take time and surely each one will offer the right tools (tags, templates etc.) but at the moment the list is still short.
Let's say that the advice is the same that is still given today on the implementation of GA4, that is, to run the tracking of Universal Analytics and Google Analytics 4 in parallel. Similarly, today the advice is: start as soon as possible, but with a view to parallel tracking to get to know the tool, master it, and measure the differences between the two environments.
If you want to go into more detail on the topic, I wrote an in-depth guide on the subject which you can find here .