Post Length Based on Content Type Of course,
Posted: Sun Dec 22, 2024 6:48 am
Post Length Based on Content Type
Of course, there’s no “perfect” post length. The right length depends on your niche and the type of content you create.
“The Ultimate Guide to Losing Weight” isn’t going to deliver on business mailing lists poland its promise if it’s only 500 words long. Equally, “Five Quick Tips to Cut Calories This Week” is going to have readers yawning halfway through if you spin it out for 5,000 words.
To work out how long your post should be, search for your primary keyword on Google and take a look at the top 5 posts.
How long is a typical blog post, when it comes to your topic? Figure out the average blog post word count, and aim to make your post a similar length.
In general, evergreen content will usually be longer than news-focused content—but this isn’t a fixed rule.
How-To Articles
How-to articles vary depending on their topic.
If you’re writing a guide about something pretty basic (like “how to change your admin email address in WordPress”) then that’s going to be quite a lot shorter than a guide with much more scope (like “how to start a freelancing business”).
How many words? Aim for 1,000 – 4,000 words, depending on the scope of the topic.
Listicles
Listicles (also called list posts) are hugely popular with both bloggers and readers. They’re easy to write and read.
On sites like Buzzfeed, listicles may consist of lots of images or gifs and not too many words—but most bloggers will be producing list posts that are more in-depth. Super long lists can be overwhelming for readers, though.
How many words? Aim for 2,000 – 2,500 words, depending on how long your list is.
Articles for Lead Generation
Detailed, well-researched posts help position you as an expert. They give readers true value, and that encourages people to sign up to hear more from you.
HubSpot found that the posts that generated their most leads were just over 2,500 words long, on average. This was higher than the most popular posts on their blog, at 2,100 – 2,400 words.
Of course, there’s no “perfect” post length. The right length depends on your niche and the type of content you create.
“The Ultimate Guide to Losing Weight” isn’t going to deliver on business mailing lists poland its promise if it’s only 500 words long. Equally, “Five Quick Tips to Cut Calories This Week” is going to have readers yawning halfway through if you spin it out for 5,000 words.
To work out how long your post should be, search for your primary keyword on Google and take a look at the top 5 posts.
How long is a typical blog post, when it comes to your topic? Figure out the average blog post word count, and aim to make your post a similar length.
In general, evergreen content will usually be longer than news-focused content—but this isn’t a fixed rule.
How-To Articles
How-to articles vary depending on their topic.
If you’re writing a guide about something pretty basic (like “how to change your admin email address in WordPress”) then that’s going to be quite a lot shorter than a guide with much more scope (like “how to start a freelancing business”).
How many words? Aim for 1,000 – 4,000 words, depending on the scope of the topic.
Listicles
Listicles (also called list posts) are hugely popular with both bloggers and readers. They’re easy to write and read.
On sites like Buzzfeed, listicles may consist of lots of images or gifs and not too many words—but most bloggers will be producing list posts that are more in-depth. Super long lists can be overwhelming for readers, though.
How many words? Aim for 2,000 – 2,500 words, depending on how long your list is.
Articles for Lead Generation
Detailed, well-researched posts help position you as an expert. They give readers true value, and that encourages people to sign up to hear more from you.
HubSpot found that the posts that generated their most leads were just over 2,500 words long, on average. This was higher than the most popular posts on their blog, at 2,100 – 2,400 words.