You have hundreds or even thousands of people across a range of departments, and you do marketing in countries globally, so your website (and content) needs to consider all those different languages.
Now, how do you
create content across multiple languages,
get it into all the right places, and
get that content into a global audience’s hands (and in front of their eyes)?
Creating multilingual content can be a challenging task.
Still, it doesn’t have to be, and at NMG, we do this kind of work hundreds of times per month for clients (in Chinese) and ourselves (in Chinese and English).
In this post, I’ll be giving you a breakdown of our process, sharing our tried-and-tested method for creating multilingual content, managing the workflow, and ensuring your content reaches all the right places.
For those of you who’d like a break from reading, or would philippine cellphone number prefer a visual walkthrough of the workflow process, here’s a video:
Table of Contents
Case Study
The Process
SEO
Analyze
Deliver Your Core Content (Yourself)
The Workflow
The Stages
Summary
Case Study
I was talking to somebody recently about this and would like to share their story to illustrate my point.
They’re a B2B business selling a technical product and making plenty of sales already.
However, they want to make more of those sales directly, and this means attracting their potential clients directly to their website and resources.