10 common Google Ads campaign mistakes
Posted: Sun Dec 22, 2024 6:46 am
When we see ads, we get the impression that they are simple to create and that we will get quick results without analysis or study, but in reality, operating the Google Adwords tool, also known as Google Ads (Google's advertising platform), may not generate the expected result if you do not know how to apply your investment. With this in mind, I have separated here the most frequent errors found in campaigns:
1. Create nameless campaigns and groups
When you first create a campaign, it will be named “Campaign #1,” and the same goes for creating an ad group. The problem is that if you leave it as #1, how will you be able to analyze the results of your campaign? How saudi arabia telegram you generate a report? How will you know which group is performing better? If you don’t give your campaign a name, you will never develop the analytical ability known as “eyeballing,” because when you do your first analysis, you won’t know what the groups’ themes are, creating the need to access campaign by campaign, which could make your analysis more difficult.
2. Create just 1 campaign and 1 ad group with all your business keywords
This mistake is also very common when you are starting to advertise on Google Ads. Your intuition when creating a campaign can be FATAL, study and create a rounded campaign from scratch. Campaigns need to be categorized and ad groups separated by themes. Based on this principle, when creating an account, we will certainly not have just one campaign in the account, but several. For example, a fashion e-commerce has several product categories such as: women's dresses, skirts, men's pants, women's pants, etc., so each of these categories will be a campaign and the ad groups could be the subcategories of this store, such as: Women's Dresses Category - Subcategory: Long, Medium, Short and/or Subcategory: Plain and Printed and/or Subcategory: Brands. It works this way because Google seeks the best possible experience for both you, the advertiser, and your users. When a user searches for the word “printed dresses,” they want to find options that are segmented to their needs in a practical way, without wasting too much time searching for that dress among several products that don’t interest them. Many purchases are made immediately. This categorization of campaigns involves the relevance of the ad, which is directly linked to the user’s experience. Considering that all of your business’s keywords don’t fit into the same ad, when creating a group about “printed dresses,” you should only buy words related to that topic.
3. Use only broad match keywords. You may not know what broad match keywords are, so here’s a quick summary:
Dictionary:
correspondence feminine noun : act, process or effect of corresponding, of presenting or establishing reciprocity.
exchange of messages, letters, etc.
commercial.
Therefore, keywords work as follows: you show Google, through symbols added to the words, which types of searches should correspond to them.
Ex: Buying shoes:
Broad: buy shoes will match user searches for: buy footwear, buy suits, buy skirts, buy shoes, buy shoe laces, buy shoe glue.
Please note that broad match can filter much more than our intended content, including inappropriate content. This match does not require symbols, just add the word.
Phrase: “Buy Shoes” will correspond to: buy shoes, buy footwear, buy black shoes, buy formal shoes, buy party shoes.
In this match, the words must be in the same order, being or belonging to a sentence. There are other matches that you can use, such as Exact and Broad modified. The purpose of presenting this error is for you to study how to apply matches effectively, not using only broad matches, which may stray from your main objective.
4. Using “Maximize Clicks Bidding Strategy” forever
The Maximize Clicks Bidding Strategy is a standard strategy that is already defined when you create your campaign. This type of bidding allows Google to optimize your cost per click so that you generate the highest possible number of clicks within your budget. What you may not know is that this strategy can cost you more than R$50.00 (fifty reais) for a single click when you do not set a maximum bid. What you need to know is that this strategy can be very good, but there are other testing options such as manual CPC (cost per click) in which you analyze and define the bids for your words.
1. Create nameless campaigns and groups
When you first create a campaign, it will be named “Campaign #1,” and the same goes for creating an ad group. The problem is that if you leave it as #1, how will you be able to analyze the results of your campaign? How saudi arabia telegram you generate a report? How will you know which group is performing better? If you don’t give your campaign a name, you will never develop the analytical ability known as “eyeballing,” because when you do your first analysis, you won’t know what the groups’ themes are, creating the need to access campaign by campaign, which could make your analysis more difficult.
2. Create just 1 campaign and 1 ad group with all your business keywords
This mistake is also very common when you are starting to advertise on Google Ads. Your intuition when creating a campaign can be FATAL, study and create a rounded campaign from scratch. Campaigns need to be categorized and ad groups separated by themes. Based on this principle, when creating an account, we will certainly not have just one campaign in the account, but several. For example, a fashion e-commerce has several product categories such as: women's dresses, skirts, men's pants, women's pants, etc., so each of these categories will be a campaign and the ad groups could be the subcategories of this store, such as: Women's Dresses Category - Subcategory: Long, Medium, Short and/or Subcategory: Plain and Printed and/or Subcategory: Brands. It works this way because Google seeks the best possible experience for both you, the advertiser, and your users. When a user searches for the word “printed dresses,” they want to find options that are segmented to their needs in a practical way, without wasting too much time searching for that dress among several products that don’t interest them. Many purchases are made immediately. This categorization of campaigns involves the relevance of the ad, which is directly linked to the user’s experience. Considering that all of your business’s keywords don’t fit into the same ad, when creating a group about “printed dresses,” you should only buy words related to that topic.
3. Use only broad match keywords. You may not know what broad match keywords are, so here’s a quick summary:
Dictionary:
correspondence feminine noun : act, process or effect of corresponding, of presenting or establishing reciprocity.
exchange of messages, letters, etc.
commercial.
Therefore, keywords work as follows: you show Google, through symbols added to the words, which types of searches should correspond to them.
Ex: Buying shoes:
Broad: buy shoes will match user searches for: buy footwear, buy suits, buy skirts, buy shoes, buy shoe laces, buy shoe glue.
Please note that broad match can filter much more than our intended content, including inappropriate content. This match does not require symbols, just add the word.
Phrase: “Buy Shoes” will correspond to: buy shoes, buy footwear, buy black shoes, buy formal shoes, buy party shoes.
In this match, the words must be in the same order, being or belonging to a sentence. There are other matches that you can use, such as Exact and Broad modified. The purpose of presenting this error is for you to study how to apply matches effectively, not using only broad matches, which may stray from your main objective.
4. Using “Maximize Clicks Bidding Strategy” forever
The Maximize Clicks Bidding Strategy is a standard strategy that is already defined when you create your campaign. This type of bidding allows Google to optimize your cost per click so that you generate the highest possible number of clicks within your budget. What you may not know is that this strategy can cost you more than R$50.00 (fifty reais) for a single click when you do not set a maximum bid. What you need to know is that this strategy can be very good, but there are other testing options such as manual CPC (cost per click) in which you analyze and define the bids for your words.