A global strategy for your digital marketing
Inbound marketing emerges as a global strategy aimed at leading a mexico phone number search potential client throughout their entire purchasing cycle . Thus, this methodology includes all those digital tools where content is the key to motivating conversion : email marketing, content marketing, social networks, marketing automation, SEO... Through an exhaustive knowledge of our potential clients or buyer personas , we can detect what their needs are in each of the purchasing phases: awareness, consideration and decision . Imagine using a tool and developing content fully adapted to each of these stages. Never before has it been so easy to build a strategy that helps speed up the long and tedious industrial purchasing process .
Inbound marketing involves a complete rethinking of the way you interact with your potential customers . Until now, your presence at trade shows and events, appearances in industry magazines or cold calling by your salespeople have been your main ways of generating business; but why not exploit all the potential that the Internet offers you? Bear in mind that the way your customers get information has changed . There is a lot of content on the Internet to make any industrial purchasing decision : webinars, guides, white papers, articles… And your company? Does it produce content aimed at capturing leads?