Correlation to the increase of

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It’s a search engine which respects its users’ privacy and, as a result, is operating in a niche which taps into the current zeitgeist of security concerns. The world of Internet search is gradually changing from a trackable arena into a more private and anonymous realm, so DuckDuckGo find themselves first in line to exploit this new frontier of SEO opportunity. It’s an exciting rise and, as I covered recently, one that is threatening to frazzle the edges of SEO.


traffic As you can see here, in c direct queries (more than uk email leads 12 million per day), DuckDuckGo had more than 108 million visits in one month, which is an increase of 22% in their total traffic. And the sweetener with DuckDuckGo is that they have only one position on top for ads. Naturally, this sets up a highly lucrative difference between the CTR of the top results in DuckDuckGo compared to Google and its bulldozing approach of 4 paid ads on top.



The growth marketing opportunity It should be becoming clear to you now that your SEO needs to concentrate on more than just Google’s complex algorithms. SEO needs to take time to delve into the exciting world of guerrilla marketing and help to drive the growth marketing tactics of your client/company. One of the most sweeping changes to SEO in recent years has been the scorched earth policy of social media traffic. What exactly do Facebook, Twitter, and YouTube have in common? That’s right, they’re driving huge amounts of traffic that’s out of Google’s reach.