Testimonials
This is a smart way to engage your customers. Testimonials allow people who have used your product or service to voice their opinion about them. This is effective because potential customers trust user reviews. Therefore, having testimonials can be what will prompt them to buy. In this testimonial video from Omada , we hear the experiences of not one but four customers. The text displayed throughout the video is also beneficial as it highlights keywords that match Omada Health’s branding.
Interviews
Bringing in other industry experts for a Q&A is a fantastic qatar mobile number example way to provide value to your viewers. It further cements the customer’s trust and credibility in your brand. Plus, the interview guest can share the video with their audience, which can drive more traffic. Self-Made Millennial video content is all about helping people get jobs. The guest they bring in is knowledgeable about women’s attire and the interview helps both parties build their credibility as professionals.
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Every social media channel has an option for sharing videos. Understanding how to format and produce content for social media is vital because not every video will work on every platform.
YouTube
YouTube is a giant with an extensive library of video content. It is often ranked as the second largest search engine in the world . With over 500 hours of content uploaded to YouTube every minute , it can be difficult to get your video in front of your audience. So what is the key to success?
Your YouTube strategy:
Create content that is specific to a keyword or topic. Approach YouTube as if you were creating content for Google. You want to create content that can help answer a person’s specific question.