Adapt your content according to the phase of the purchasing process [+Infographic]
Posted: Sun Dec 22, 2024 5:46 am
Purchasing process? I'm sure you've never thought that buying that phone was the culmination of an entire process. It's the evolution that the user goes through from the moment they discover their need until they find and acquire their solution, and marketing is the tool that guides us through them. Five phases divided into three key moments: recognition , consideration and decision .
TABLE OF CONTENTS
1. Purchasing process: what does our buyer persona need?
2. The influence of Inbound Marketing in the purchasing process
3. Phases of the purchasing process
Recognition
Consideration
Action
The purchasing process begins with the identification of a lack. It continues with the decision to solve it and its search, and concludes with the purchase of said solution. And content marketing is clearly present in all of them. In most cases, it is the factor that makes the user advance through the conversion funnel. A well-cared-for content marketing strategy can speed up the process and make it more efficient.
In order to guide the user naturally through the different phases, we must adapt the content we offer. That is why we are going to go through the phases and the most appropriate content for each of them.
1. Purchasing process: what does our buyer persona need?
We all know that searching for opinions about a product or service is part of our daily lives . Nowadays, consumers have thousands of tools to inform themselves before making a purchase .
Did you know that all the purchases we make involve a purchasing process prior to the moment of the transaction?
We call this process the buyer journey and it encompasses all the phases that a person goes through from identifying that they have a need until they acquire a product or service to satisfy it .
The time taken for this process can vary, from very short in the case of low-cost products that we buy impulsively, to lasting months for products that require a higher investment.
It is in these cases that we think, what a great marketing team there is behind it! The company has managed to create a need and consumers have fallen into its trap. However, this is not really the case. The marketing department has not done magic to get users to buy their products, but rather they have done their homework well, they have chosen the ideal strategy and they have discovered what the buyer persona or potential client needs .
conversion actions guide
2. The influence of inbound marketing on the purchasing process
All the above theory is very good… but now it is time to put it into practice find owner of cell phone number free philippines and find out what your industrial company can do if it wants to sell online .
The starting point of any Inbound Marketing strategy is to define the Buyer Persona , that is, to know who our ideal client is .
As we have already mentioned on other occasions, marketing and sales teams must be aligned to join forces and make the investment profitable. Well, on this occasion, we must unite even more, since salespeople are the ones who know the client best and who can provide us with relevant information when defining it.
You might be interested in: Marketing and sales: keys to coordinating joint strategies and generating more opportunities
During this process we must obtain the maximum information about our Buyer Persona , and we will have to ask questions such as :
Where the Buyer Persona is usually informed before making the purchase
What is the need that leads them to look for your service or product?
How you reach us (via the web, through business contacts, etc.)
What do you pay most attention to when making a purchase (quality, price, etc.)?
What is the ideal company-client for you?
TABLE OF CONTENTS
1. Purchasing process: what does our buyer persona need?
2. The influence of Inbound Marketing in the purchasing process
3. Phases of the purchasing process
Recognition
Consideration
Action
The purchasing process begins with the identification of a lack. It continues with the decision to solve it and its search, and concludes with the purchase of said solution. And content marketing is clearly present in all of them. In most cases, it is the factor that makes the user advance through the conversion funnel. A well-cared-for content marketing strategy can speed up the process and make it more efficient.
In order to guide the user naturally through the different phases, we must adapt the content we offer. That is why we are going to go through the phases and the most appropriate content for each of them.
1. Purchasing process: what does our buyer persona need?
We all know that searching for opinions about a product or service is part of our daily lives . Nowadays, consumers have thousands of tools to inform themselves before making a purchase .
Did you know that all the purchases we make involve a purchasing process prior to the moment of the transaction?
We call this process the buyer journey and it encompasses all the phases that a person goes through from identifying that they have a need until they acquire a product or service to satisfy it .
The time taken for this process can vary, from very short in the case of low-cost products that we buy impulsively, to lasting months for products that require a higher investment.
It is in these cases that we think, what a great marketing team there is behind it! The company has managed to create a need and consumers have fallen into its trap. However, this is not really the case. The marketing department has not done magic to get users to buy their products, but rather they have done their homework well, they have chosen the ideal strategy and they have discovered what the buyer persona or potential client needs .
conversion actions guide
2. The influence of inbound marketing on the purchasing process
All the above theory is very good… but now it is time to put it into practice find owner of cell phone number free philippines and find out what your industrial company can do if it wants to sell online .
The starting point of any Inbound Marketing strategy is to define the Buyer Persona , that is, to know who our ideal client is .
As we have already mentioned on other occasions, marketing and sales teams must be aligned to join forces and make the investment profitable. Well, on this occasion, we must unite even more, since salespeople are the ones who know the client best and who can provide us with relevant information when defining it.
You might be interested in: Marketing and sales: keys to coordinating joint strategies and generating more opportunities
During this process we must obtain the maximum information about our Buyer Persona , and we will have to ask questions such as :
Where the Buyer Persona is usually informed before making the purchase
What is the need that leads them to look for your service or product?
How you reach us (via the web, through business contacts, etc.)
What do you pay most attention to when making a purchase (quality, price, etc.)?
What is the ideal company-client for you?