Example of calculating the maximum japan phone number markup
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Example. A 400 g "Sliced" loaf from the manufacturer costs an average of 11 rubles. This price includes ingredients, transportation costs, equipment maintenance and wages of the bakery employees. In retail, such a loaf costs an average of 34 rubles (in the capital 25 rubles, and in the Far East region - 50 rubles). It is easy to calculate that the average markup in the country is 200% (in the capital, the end customer will overpay 135%, and in the Far East - 360%).
Let's consider several methods of increasing the trade markup and, accordingly, profit. Using the "consumer problem solution" method, you can sell sliced bread. In this case, the cost price will increase by 3 rubles (reach 14 rubles). Of course, in the capital region, where the pace of life is fast, sliced bread will sell better. Here it can be sold with a 200% markup (at a price of 38 rubles).
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The trade markup on popular bakery products with seeds and dried fruits can reach from 500 to 1000%, and on “fashionable” whole grain bread or a loaf with bran from 1000 to 2500%. Considering that the optimal markup is 200-230%, with the specified indicators, a business can cover the cost part and make a profit.
To get the most benefit, manufacturers focus on trends. Here, there is even a kind of deception in the form of imitation of a "fashionable" product. They add bran and sprouted wheat to regular flour. Thus, the end customer buys a practically ordinary loaf of bread with a cost price of no more than 15 rubles per 600 g, but the seller's income increases to 3000% of the cost price of the product.
Moreover, if the "fashionable" bakery products are sold by only one outlet in the city, the added value can increase to 10,000,000%. Healthy food fans will still buy up such bread. It should be noted that in conditions of increased demand, the store will eventually have many competitors, and the markup will need to be adjusted.
Markup adjustment
Businesses must constantly review the percentage of added value. At certain times, the trade markup has to be reduced. To stimulate demand for stale goods, promotions are held and various discounts are provided to customers. To solve the problem of how to increase the total sales volume, it is necessary to calculate the trade markup, by the amount of which retail prices should be temporarily reduced. This will make the products more attractive to the end customer. As a result, sales volumes and the size of trade revenue can be increased.
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The markup may also change in cases where the same item comes from a supplier with different cost prices. In this situation, products from different deliveries will be sold at the same price, but the trade markup will change.
For a new business
When a new company is just opening its first store, it is considered appropriate to apply a minimum markup for all product categories. This method encourages consumers to visit the newly opened outlet to make purchases. At the initial stage, the store's profit will be minimal, but an important goal of developing customers will be achieved. Over time, the markup on the product can be calculated in such a way as to obtain the average price on the market.