In a major campaign for a particular client, marketing teams often meet for an hour or so to hear what ideas each member has in mind.
In this way, by the end of the meeting, the campaign will have plenty of alternatives to be able to be carried out successfully. Two heads are better than one, says the popular saying, and there is nothing more true.
The technique we are talking about is also widely used by various industries, when they think about expanding their product lines, for example. In these cases, it is necessary to differentiate oneself from the competition or even from what the competition is already doing, so creativity in divergence is very valuable.
In event planning
Parties or celebrations of any kind usually have a great creative indonesia email database component. That is why brainstorming is used in the initial phase of organization. This makes it easy to define the theme, the menu, the arrangement of the elements, etc.
Brainstorm with your team and detail the ideas that have emerged. If you are still not convinced, we will tell you about its many benefits.
Benefits of Brainstorming
In addition to generating good ideas in a team, a good Brainstorming practice brings many advantages that should not be wasted by a company.
Teamwork, it has been proven, only brings positive results : successful campaigns, well-implemented projects and the satisfaction of having done things well.
Let's learn about the benefits of generating innovative ideas after creative teamwork.
It offers a participatory environment
When you give each team member the power to participate, camaraderie begins .
One of the purposes of brainstorming is for the team to work together , each contributing their own grain of sand to the project.
So it is important for team members to feel completely relaxed while brainstorming, so that they can express their ideas freely and without any limitations.
This will create a pleasant environment , in which employees will feel more confident , which will improve productivity , and this, ultimately, is quite beneficial for any company.
Encourage innovation
Many people do not realize their true capabilities because they encounter barriers everywhere or because they always copy what others have done.
The idea of brainstorming is that each individual can express themselves freely, therefore, they will be encouraged to give innovative ideas that can help solve a particular problem or ideas that help the creativity of a strategy, for example.
When a company encourages a team to think freely, it opens the doors to incredible ideas that could change the course of many things.
“Creativity is simply connecting things,”
Steve Jobs once said: In a brainstorming session, many ideas from the team, if you'll pardon the redundancy, can come together to create something new and really cool.