You can use videos to show your product in action
Posted: Sun Dec 22, 2024 5:41 am
highlight its advantages over competitors, share customer testimonials , or explain your brand in detail.
Check out the Help Center to learn how to russian phone number search add videos to your product descriptions .
How to Write a Product Description That Sells Well
adds videos to every product page
Don't be afraid to express emotions
Content that strikes a chord with us will grab our attention even if we’re not interested in it at first. It works for any type of content, whether it’s a movie trailer or a product description, this can be your secret weapon.
There are several ways to add an emotional element to your copy. For example, you can tell a joke or an unexpected fact, trigger a happy memory, or associate your product with something pleasurable. Ask yourself:
What makes your customers laugh? Remember, there is a difference between silly, witty, and sarcastic humor.
What experiences might your audience share? How can you bring them back to those experiences?
What do your customers care about? How can you address those concerns in your copy?
Let’s say you sell a video editing course and your target audience is millennials. After listing the benefits of the course, you could write something like, “With this course, you’ll be able to make videos as easily as your teenage nephew makes videos.”
How to Write a Product Description That Sells Well
Interesting product copywriting Bee Kiss
Created for mobile users
Take all of the above advice and adapt it for mobile eCommerce users. People generally don’t bother reading lengthy descriptions, especially when they’re browsing your site on a smartphone or tablet.
Check out the Help Center to learn how to russian phone number search add videos to your product descriptions .
How to Write a Product Description That Sells Well
adds videos to every product page
Don't be afraid to express emotions
Content that strikes a chord with us will grab our attention even if we’re not interested in it at first. It works for any type of content, whether it’s a movie trailer or a product description, this can be your secret weapon.
There are several ways to add an emotional element to your copy. For example, you can tell a joke or an unexpected fact, trigger a happy memory, or associate your product with something pleasurable. Ask yourself:
What makes your customers laugh? Remember, there is a difference between silly, witty, and sarcastic humor.
What experiences might your audience share? How can you bring them back to those experiences?
What do your customers care about? How can you address those concerns in your copy?
Let’s say you sell a video editing course and your target audience is millennials. After listing the benefits of the course, you could write something like, “With this course, you’ll be able to make videos as easily as your teenage nephew makes videos.”
How to Write a Product Description That Sells Well
Interesting product copywriting Bee Kiss
Created for mobile users
Take all of the above advice and adapt it for mobile eCommerce users. People generally don’t bother reading lengthy descriptions, especially when they’re browsing your site on a smartphone or tablet.