Viral marketing is one of the strategies that a brand or company can use to achieve a single objective: that customers or users themselves spread the messages both on the Internet and in other media.
Viral marketing relies on a high rate of person-to-person transmission. If a taiwan business email list large percentage of recipients send something to a large number of friends, the overall growth causes the message to snowball very quickly.
What company wouldn't love to have their messages spread significantly around the world? It's the most fun and successful way to advertise.
So this type of Marketing seeks to reach the maximum number of people possible but in the shortest time possible.
When we talk about reaching users through different media, we are referring to the Internet, word of mouth, radio or television.
When you hear that something is going viral, it's because it has achieved a simple goal: that everyone is talking about it and sharing it with their colleagues and family.
Every viral content we see out there usually has a very well-designed strategy behind it, in which, on the one hand, luck is needed to go viral, but on the other hand, creativity and prior preparation are also important.
Let's do an exercise and think about some material that has gone viral and that we loved. Was it luck or prior preparation?
Many of these viral contents correspond to a particular brand. That is why we want to leave you with the best examples of this type of Marketing to get some inspiration.
What is Viral Marketing?
Viral Marketing is the application of a set of techniques through Internet channels, but heavily supported by Social Media , with the purpose of increasing sales of products and services of a certain brand, as well as optimizing its positioning on the web.
This concept was coined in 1997 by Steve Jurvetson. After understanding this definition, different businesses have tried to spread their different messages exponentially among prospects or those interested in their products or services.
Viral content often comes in a variety of formats, but the most popular are videos and interactive games.
They are not always associated with a brand. Remember the famous photo of the dress that some saw as blue and others saw as gold? This image went viral and was not associated with any brand. It was just a girl who posted it on Tumblr asking for her friends' opinions.
However, any format is valid when it comes to Viral Marketing: from written news, an email, software, etc.