However, in recent years Xiaohongshu has become a place for consumers and companies to learn about education industry trends.
And, with 300 million monthly active users (mainly between 20 and 35 years old), more education marketers are using Xiaohonghsu to advertise their institutions and recruit Chinese international students.
In this post, we’ll show how international schools, universities, or people in education recruitment can use Xiaohongshu to market their products and reach Chinese users interested in studying abroad.
Table of Contents
China’s Education Industry
Xiaohongshu is Designed Differently
How to Make Xiaohongshu Education Videos
Popular Education Search Topics on Xiaohongshu
Top Searched Subjects (Children’s Education)
Top Searched Subjects (Adult Education)
Top Education Product Brand Searches on Xiaohongshu
Contact Us
China’s Education Industry
According to the China Education Market Report, China’s education market is estimated to reach $572.51 billion in 2024.
However, after-school education has had its fair share of turbulent qatar whatsapp number moments of late as new laws threatened to drastically change the industry landscape.
In particular, foreign education institutions and teachers have been concerned about the 2021 clampdown on afterschool education, making it illegal to offer Chinese, English, and mathematics classes for profit.
(Foreign companies focusing on university preparation education should know that this ruling had a minimal effect on grades 10 through 12.)
Contrary to many beliefs, especially outside China, the after-school education industry has not been banned, and an underground market has survived.
To clear up any confusion regarding the changes, the Ministry of Education issued a redrafted law in February of this year.
Despite these obstacles, the education industry has seen growth in many areas:
Between 2021 and 2022, the number of international schools in China increased by 19.
The number of students in these schools rose by 23% between 2019 and 2022.
In 2022, 23% more students expressed interest in studying abroad.
With this information in mind, there is much reason for education companies to continue seeing China as an important market.