Simple and intuitive navigation
Posted: Sun Dec 22, 2024 5:25 am
As Sheena Iyengar's experiment showed, the fewer options a visitor has to choose from, the easier it is for them to make a decision and continue browsing.
In fact, it has been proven that our short-term memory only retains 7 items, so try to keep your navigation bar to less than 7 items and avoid drop-down menus whenever possible.
Visible and clickable contact information
A call button, a clickable email address or even a short form that allows contact.
Keep in mind that, according to a KoMarketing report, 64% of people want to see contact information on a seller's website.
A button with a call to action
Optionally, you can also add a button with a CTA or call to action above the fold, especially if you are using the page as a landing page, that is, if you are running a digital advertising or email marketing campaign and you have linked your page to your ads or emails in order for your visitors to carry out a specific action.
And what do we show below the fold?
Although the content we place above the fold is the one that will receive the most sample cell phone number in philippines attention and will determine whether the person continues browsing our website or abandons it, we must not neglect the content below the fold.
In fact, several studies show that users who access a website from their smartphone are more likely to scroll than those who access it from computers.
It should also be noted that the use of mobile devices has been growing year after year and currently exceeds that of computers (specifically, 53.81% of Internet traffic comes from mobile devices and 43.27% from computers, according to the latest data from Statcounter ).
So, once the visitor decides to scroll, we must continue to convince them that we are the best option for them and that we have exactly what they need, without overwhelming them with too many options to choose from.
Simplicity should remain the key, so we recommend focusing your content on highlighting a specific product or service or a specific category of products or services, rather than trying to showcase the entire range of products you offer at once.
If we present the potential client with 25 completely different products or services or a long paragraph explaining the entire history of the company, we will overwhelm them, making it difficult for them to make a decision and reducing the probability of making a sale.
Be concise and focus on showing what you excel at to highlight it briefly and effectively.
For example, flour brand King Arthur Flour ’s website not only features great design above the fold, but it uses the area just below the fold to highlight its flagship product (its all-purpose flour), while also adding a button to direct visitors directly to the store to purchase the product.
In fact, it has been proven that our short-term memory only retains 7 items, so try to keep your navigation bar to less than 7 items and avoid drop-down menus whenever possible.
Visible and clickable contact information
A call button, a clickable email address or even a short form that allows contact.
Keep in mind that, according to a KoMarketing report, 64% of people want to see contact information on a seller's website.
A button with a call to action
Optionally, you can also add a button with a CTA or call to action above the fold, especially if you are using the page as a landing page, that is, if you are running a digital advertising or email marketing campaign and you have linked your page to your ads or emails in order for your visitors to carry out a specific action.
And what do we show below the fold?
Although the content we place above the fold is the one that will receive the most sample cell phone number in philippines attention and will determine whether the person continues browsing our website or abandons it, we must not neglect the content below the fold.
In fact, several studies show that users who access a website from their smartphone are more likely to scroll than those who access it from computers.
It should also be noted that the use of mobile devices has been growing year after year and currently exceeds that of computers (specifically, 53.81% of Internet traffic comes from mobile devices and 43.27% from computers, according to the latest data from Statcounter ).
So, once the visitor decides to scroll, we must continue to convince them that we are the best option for them and that we have exactly what they need, without overwhelming them with too many options to choose from.
Simplicity should remain the key, so we recommend focusing your content on highlighting a specific product or service or a specific category of products or services, rather than trying to showcase the entire range of products you offer at once.
If we present the potential client with 25 completely different products or services or a long paragraph explaining the entire history of the company, we will overwhelm them, making it difficult for them to make a decision and reducing the probability of making a sale.
Be concise and focus on showing what you excel at to highlight it briefly and effectively.
For example, flour brand King Arthur Flour ’s website not only features great design above the fold, but it uses the area just below the fold to highlight its flagship product (its all-purpose flour), while also adding a button to direct visitors directly to the store to purchase the product.