The call itself is considered cold

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resmi123
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Joined: Sun Dec 22, 2024 4:56 am

The call itself is considered cold

Post by resmi123 »

The objectives of cold calls: generate interest in a product, brand or service; expand the list of potential clients; convey information about new products; submit a request to purchase a product/service; make an appointment, invite to an event; get the contacts of the decision maker Selling with this method is only a distant goal, so it is rarely achieved immediately. , because contact is made with a person who is not yet familiar with your offer. As a rule, subscribers are skeptical about offers.

This is how cold calling differs from warm calling, when the operator addresses an already interested person. Here is an example of how not to start a cold call: “Hello! Can I talk to the decision maker in indonesia email database your company? I am calling with the hope that you will definitely buy into our offer and immediately pay any money. It will only take hours of your time...” Click: the interlocutor hung up. Apparently, the approach was not polite or convincing enough. Most likely, the person on the other end does not have enough time or desire to discuss your offer.

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Exaggerated - yes, but cold calls do not always lead to high conversion, so their effectiveness depends on the conversation script. If you have a well-thought-out script and you stick to it, then the chances of interesting a potential client in a product or service increase significantly. Interest in your offer is the first step to successful sales. Advantages of the cold calling method A survey found that % of buyers became interested in a product after a conversation during cold contact. Moreover, % of survey participants reported that they purchased a product or service after a personal conversation arranged as a result of cold calling (according to RAIN Group).
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