An activity with exponential growth potential; a science, that of data analytics, which is just beginning to show the importance it will have for the world economy. For professionals, a universe of possibilities with endless developments and applications to optimize these resources to the maximum. Here, a complete guide with the best tools for data analysis.
It is a concept that is here to stay and, with the development of the Internet, telecommunications and new technologies, is considered one of the great forces that drive the economy at an international level. We are referring to Big Data , the term used to refer to the phenomenon of data , that large set of information and resources –hence its name, in English, which means macrodata– that are being used to great advantage, both by professionals and companies and all kinds of organizations.
Big Data is relatively new, at least as we understand it today. However, in the 1960s and 1970s, the first data centres began to be developed and it was then that people began to work with these resources as a source of information, to analyse situations and propose strategies .
Over the years, more has been known about this subject, so much so that today Spanish companies consider it a priority and by 2027 this market will have reached 274 billion dollars. In Spain, 85% of kuwait whatsapp data companies claim to already have strategies to optimize data management , exceeding the European average by 2% (information from Statista ). Given this, it is clear that professionals and organizations are making progress in this regard, with training and specialization, with applications and solutions specifically created for Big Data , as will be seen below.
Artificial intelligence for data analysis: how to enhance decision making
Data analytics is very effective for making informed decisions, facing them with guarantees because they are based on valuable information. How do data analysis tools help ? Several key points:
Real-time monitoring, providing organizations with relevant information at the moment, instant knowledge about active operations or projects being developed.
Trend prediction : good management of these resources makes it easier to discover patterns or certain behaviors and that is an impetus for strategic decision-making.
Better knowledge of the customer and the audience: this will make it easier to reach the public and capture their attention and consumption. For marketing and sales, data analytics is revealing.
Optimize resources and procedures: you can study the results of certain actions or initiatives and even analyze the future of the company, to propose possible improvements that will increase productivity, among other aspects.
Addressing potential threats and risks to computer security : In the event of data anomalies or unusual behavior, it is easier to respond in time to a potential external attack that could destabilize the organization.