Yandex Audience Pixel
Posted: Tue Jan 21, 2025 3:47 am
For example, if a person has been in the Teatralnaya metro station area 5 times in the last month, your ad will be shown to them. It does not matter whether they are currently in the specified location or on the other side of the city.
A detailed guide on working with Yandex Audience polygons can be found here .
The function for creating geosegments may be unavailable. The main reason is that 1000 or more geosegments have been created on your login, while less than 5% of them are used for targeting in Yandex Direct or Display. To solve the problem, simply delete unused segments.
This method of creating an audience segment is austria telegram number database suitable for those who launch media advertising in Yandex Direct.
Pixel is a code that is generated in Yandex Audiences and is used to track the audience of media advertising. It collects anonymous identifiers of users who have seen your banners. Subsequently, this data is used to correctly configure advertising campaigns.
How to create a pixel. Go to the "Pixels" tab. In the settings window, specify the name of the pixel and click the "Create Pixel" button:
How to work in Yandex Audiences [detailed guide]
Install the copied code into the banner via Yandex Direct. The created pixel can be used in an unlimited number of banners. For instructions on installing a pixel into a banner, see here .
How to work in Yandex Audiences [detailed guide]
To set up an audience segment, go to the "Segments" tab. Select "Create segment" - "Ya.Audience Pixel":
A detailed guide on working with Yandex Audience polygons can be found here .
The function for creating geosegments may be unavailable. The main reason is that 1000 or more geosegments have been created on your login, while less than 5% of them are used for targeting in Yandex Direct or Display. To solve the problem, simply delete unused segments.
This method of creating an audience segment is austria telegram number database suitable for those who launch media advertising in Yandex Direct.
Pixel is a code that is generated in Yandex Audiences and is used to track the audience of media advertising. It collects anonymous identifiers of users who have seen your banners. Subsequently, this data is used to correctly configure advertising campaigns.
How to create a pixel. Go to the "Pixels" tab. In the settings window, specify the name of the pixel and click the "Create Pixel" button:
How to work in Yandex Audiences [detailed guide]
Install the copied code into the banner via Yandex Direct. The created pixel can be used in an unlimited number of banners. For instructions on installing a pixel into a banner, see here .
How to work in Yandex Audiences [detailed guide]
To set up an audience segment, go to the "Segments" tab. Select "Create segment" - "Ya.Audience Pixel":