Usually once I identify a great
Posted: Tue Jan 21, 2025 3:46 am
So the title would be "Rent a Snow Suit Today" or "Online Snow Suit Rental." keyword I like to use a tiered bidding strategy for that term. Tiered bidding means you bid on the same keyword across all four match types. The more restrictive the match type the more you will want to bid because the quality of the traffic will increase. For example I might bid on "snowsuit rentals" like this Exact$phrase$Modify broad$$ Why bidding highest on exact ROI is usually much higher because you know exactly what the searcher is looking for compared to broad match Broad match, on the other hand, is easier to interpret because it contains close variations.
However with broad match the numbers will be much higher. Progress colombia number database Building Negative Keyword Lists This should be a no-brainer but continually building and monitoring negative keyword lists will help significantly reduce costs and improve results especially when using wider match types! . It's easy to waste a lot of money on searches that aren't relevant to your business if your negatives aren't set up correctly. Christie uses a lot of broad and modified broad match keywords so that will continue to be an area of focus for us and something that I teach Christie to incorporate into her workflow.
The most effective way to identify negative factors is of course to see what people are actually typing in to get your ad to appear. Luckily tools can do just that! The tool provides actual search query data that can be used to identify and set single- or multi-word negatives. Add keywords to accounts you may want to bid on and even create entirely new ad groups based on the searches she sees. Negative discovery keywords When viewed quickly While I was able to identify several negatives such as "rental skis" was searched multiple times and was even generated by clicks this is not a service provided so this is most likely a waste of money so would like to set this phrase as an account level negative keyword .
However with broad match the numbers will be much higher. Progress colombia number database Building Negative Keyword Lists This should be a no-brainer but continually building and monitoring negative keyword lists will help significantly reduce costs and improve results especially when using wider match types! . It's easy to waste a lot of money on searches that aren't relevant to your business if your negatives aren't set up correctly. Christie uses a lot of broad and modified broad match keywords so that will continue to be an area of focus for us and something that I teach Christie to incorporate into her workflow.
The most effective way to identify negative factors is of course to see what people are actually typing in to get your ad to appear. Luckily tools can do just that! The tool provides actual search query data that can be used to identify and set single- or multi-word negatives. Add keywords to accounts you may want to bid on and even create entirely new ad groups based on the searches she sees. Negative discovery keywords When viewed quickly While I was able to identify several negatives such as "rental skis" was searched multiple times and was even generated by clicks this is not a service provided so this is most likely a waste of money so would like to set this phrase as an account level negative keyword .