41% of companies in Brazil use artificial intelligence in the consumer journey
Posted: Tue Jan 21, 2025 3:43 am
In order to maximize conversions, Brazilian companies have invested in artificial intelligence to be closer to their customers and potential consumers. According to a global survey conducted by the International Business Machines Corporation (IBM), in 2022, around 41% of Brazilian companies used Artificial Intelligence in their daily lives.
The tool is a company’s greatest ally in strengthening ties with customers. “Technology allows for immediate responses, and if we can combine this response with a high level of product customization, we will certainly be gaining points with the user,” says Leonardo Oliani, director of Astéria, a specialist in customized solutions for companies and businesses.
Data is essential for digital solutions to deliver what they are nigeria whatsapp data proposing, which is why the LGPD Law protects fundamental privacy rights and the free formation of each individual's personality. Technological solutions must be compliant to work with and manipulate only previously authorized data.
For companies, artificial intelligence provides benefits such as:
– Personalized customer experience;
– Continuous service;
– Analysis of consumer data;
– Conversion maximization.
Artificial Intelligence implemented in business
To guarantee and retain customers, companies have been developing digital solutions that communicate with their customers, including Sherwin-Williams, which developed the 'Your Color' project with Astéria, offering a free color simulation for the customer, enabling virtual experiences and optimizing the time of the project carried out by designers with the customization of details.
“Artificial intelligence results in efficient service and a better customer experience. Basically, data is analyzed and applied to build customer loyalty and bring them closer to your brand,” says Leonardo.
General Motors Company (GM) has also developed a platform to generate and validate Bonus Cards, which grant discounts to members of companies participating in the program. The discount applies to purchases of new vehicles at Chevrolet dealerships and was developed in partnership with the ARCWW agency and Astéria.
Commerce is becoming more sophisticated and companies that take advantage of its various applications will be well positioned in the market. “It is essential that entrepreneurs invest in solutions and continually seek to adapt to the needs and expectations of modern consumers, creating a better shopping experience,” says Leonardo.
The future of artificial intelligence in Brazil
According to a study by the International Data Corporation (IDC) on forecasts for this year in the technology sector, intelligent automation solutions will exceed US$ 1 billion in 2023 in Brazil, which represents a growth of 33% over the previous year.
The sector’s highlights include the use of Artificial Intelligence (AI) and the cloud. Although a number of corporate activities have already migrated to cloud environments and different sectors benefit from the use of algorithms, there is still a clear effort to expand the use of both tools. “This year, it is estimated that seven out of ten companies will invest in AI,” explains Oliani.
The tool is a company’s greatest ally in strengthening ties with customers. “Technology allows for immediate responses, and if we can combine this response with a high level of product customization, we will certainly be gaining points with the user,” says Leonardo Oliani, director of Astéria, a specialist in customized solutions for companies and businesses.
Data is essential for digital solutions to deliver what they are nigeria whatsapp data proposing, which is why the LGPD Law protects fundamental privacy rights and the free formation of each individual's personality. Technological solutions must be compliant to work with and manipulate only previously authorized data.
For companies, artificial intelligence provides benefits such as:
– Personalized customer experience;
– Continuous service;
– Analysis of consumer data;
– Conversion maximization.
Artificial Intelligence implemented in business
To guarantee and retain customers, companies have been developing digital solutions that communicate with their customers, including Sherwin-Williams, which developed the 'Your Color' project with Astéria, offering a free color simulation for the customer, enabling virtual experiences and optimizing the time of the project carried out by designers with the customization of details.
“Artificial intelligence results in efficient service and a better customer experience. Basically, data is analyzed and applied to build customer loyalty and bring them closer to your brand,” says Leonardo.
General Motors Company (GM) has also developed a platform to generate and validate Bonus Cards, which grant discounts to members of companies participating in the program. The discount applies to purchases of new vehicles at Chevrolet dealerships and was developed in partnership with the ARCWW agency and Astéria.
Commerce is becoming more sophisticated and companies that take advantage of its various applications will be well positioned in the market. “It is essential that entrepreneurs invest in solutions and continually seek to adapt to the needs and expectations of modern consumers, creating a better shopping experience,” says Leonardo.
The future of artificial intelligence in Brazil
According to a study by the International Data Corporation (IDC) on forecasts for this year in the technology sector, intelligent automation solutions will exceed US$ 1 billion in 2023 in Brazil, which represents a growth of 33% over the previous year.
The sector’s highlights include the use of Artificial Intelligence (AI) and the cloud. Although a number of corporate activities have already migrated to cloud environments and different sectors benefit from the use of algorithms, there is still a clear effort to expand the use of both tools. “This year, it is estimated that seven out of ten companies will invest in AI,” explains Oliani.