Copywriting: learn what it is and how to become a successful copywriter
Posted: Mon Jan 20, 2025 5:25 am
Copywriting is, without a doubt, one of the fundamental strategies for the success of an online business.
These business models are based on communication and relationships with potential customers. The better your copy, the greater the sales potential of your communications.
Want to understand this in practice? Let's look at a very common situation in the daily lives of companies that have their business model based on the virtual world.
copywriting
The Power of Copywriting
“ Ricardo works in sales at XYZ Company. His job is to write emails and send them every day to people to encourage them to buy the products his company sells.
Ricardo's problem is that, for every 10 people armenia whatsapp lead who receive the emails, practically none respond.
rejected emails
This is an example of an email he usually sends:
rejected email template
Did you notice how devoid of arguments this email is? It's no wonder Mr. Pocketful of Money considers it completely useless, gets irritated and, therefore, doesn't respond.
However, Ricardo begins to analyze why his emails are not having the desired effect. Until one day he discovers a marketing tool called Copywriting .
He begins to understand that writing good copy is about:
not sending offers, but making customers interact with you;
don't blatantly ask for things, but offer something of value to the person;
make everyone WANT to buy from you, not because they feel pressured, but because people genuinely like your content and want to give back.
Now that Ricardo understood this, he went back and reworded the email to Mr. Pocketful of Money:
email template with copywriting
Now that Ricardo has started sending incredible information to Mr. Bolso Cheio de Dinheiro, the chance of him getting involved with the company is much greater!
Ricardo outlines a new strategy, now to reach other customers and… BOOM! The magic happens and many people respond!
approved emails
Sales increased a lot, and the only thing Ricardo changed was his copy.
That’s the power of Copywriting !
Therefore…
As seen in our example, Copywriting is a technique that is being widely used in digital marketing, because its writing fundamentals are focused on persuasion.
It’s not just about talking about products, but about passing on value and selling an idea in a different way of educating your audience.
However, to be able to apply Copywriting techniques you need to understand how this writing model works.
Want to see how? Then keep reading and understand how Copywriting helps sales with your persuasive ads.
But after all, what is Copywriting?
First of all, it is necessary to understand that in the persuasive writing process, we find 3 agents directly related to this purpose: copywriting , the copywriter and the copy .
Copywriting is the technique for creating informative and persuasive texts, which must be applied in the composition of the most diverse content aiming to convince your target audience .
copywriter
Those who master the technique and execute it are called copywriters , professionals who produce content that directs the audience to perform a specific action focused on conversion, which could be the purchase of a product or request for a service, for example.
This persuasive text, resulting from the application of techniques by the professional, is called copy , which can be used in the numerous media and formats worked on by the business.
Therefore, copy production does not only involve writing, but also an entire process of research and study, so that the content helps the consumer in the purchasing journey.
Differences between Copywriting, Content Marketing and Advertising Writing
There are several writing techniques and each one has a way of reaching the audience.
The techniques used in texts are generally: Copywriting , Content Marketing and Advertising Writing.
It is possible to use all the techniques described above, you just need to know how and when.
Therefore, the difference between each technique will be explained, so that it is easier to understand how each one works. Check it out:
Copywriting
As seen previously, Copywriting is a technique aimed at persuasive advertisements capable of generating immediate sales.
This concept is worked on with research and analysis of buyers , that is, their needs.
In this way, it focuses on much more persuasive texts, aiming for a short-term result.
These business models are based on communication and relationships with potential customers. The better your copy, the greater the sales potential of your communications.
Want to understand this in practice? Let's look at a very common situation in the daily lives of companies that have their business model based on the virtual world.
copywriting
The Power of Copywriting
“ Ricardo works in sales at XYZ Company. His job is to write emails and send them every day to people to encourage them to buy the products his company sells.
Ricardo's problem is that, for every 10 people armenia whatsapp lead who receive the emails, practically none respond.
rejected emails
This is an example of an email he usually sends:
rejected email template
Did you notice how devoid of arguments this email is? It's no wonder Mr. Pocketful of Money considers it completely useless, gets irritated and, therefore, doesn't respond.
However, Ricardo begins to analyze why his emails are not having the desired effect. Until one day he discovers a marketing tool called Copywriting .
He begins to understand that writing good copy is about:
not sending offers, but making customers interact with you;
don't blatantly ask for things, but offer something of value to the person;
make everyone WANT to buy from you, not because they feel pressured, but because people genuinely like your content and want to give back.
Now that Ricardo understood this, he went back and reworded the email to Mr. Pocketful of Money:
email template with copywriting
Now that Ricardo has started sending incredible information to Mr. Bolso Cheio de Dinheiro, the chance of him getting involved with the company is much greater!
Ricardo outlines a new strategy, now to reach other customers and… BOOM! The magic happens and many people respond!
approved emails
Sales increased a lot, and the only thing Ricardo changed was his copy.
That’s the power of Copywriting !
Therefore…
As seen in our example, Copywriting is a technique that is being widely used in digital marketing, because its writing fundamentals are focused on persuasion.
It’s not just about talking about products, but about passing on value and selling an idea in a different way of educating your audience.
However, to be able to apply Copywriting techniques you need to understand how this writing model works.
Want to see how? Then keep reading and understand how Copywriting helps sales with your persuasive ads.
But after all, what is Copywriting?
First of all, it is necessary to understand that in the persuasive writing process, we find 3 agents directly related to this purpose: copywriting , the copywriter and the copy .
Copywriting is the technique for creating informative and persuasive texts, which must be applied in the composition of the most diverse content aiming to convince your target audience .
copywriter
Those who master the technique and execute it are called copywriters , professionals who produce content that directs the audience to perform a specific action focused on conversion, which could be the purchase of a product or request for a service, for example.
This persuasive text, resulting from the application of techniques by the professional, is called copy , which can be used in the numerous media and formats worked on by the business.
Therefore, copy production does not only involve writing, but also an entire process of research and study, so that the content helps the consumer in the purchasing journey.
Differences between Copywriting, Content Marketing and Advertising Writing
There are several writing techniques and each one has a way of reaching the audience.
The techniques used in texts are generally: Copywriting , Content Marketing and Advertising Writing.
It is possible to use all the techniques described above, you just need to know how and when.
Therefore, the difference between each technique will be explained, so that it is easier to understand how each one works. Check it out:
Copywriting
As seen previously, Copywriting is a technique aimed at persuasive advertisements capable of generating immediate sales.
This concept is worked on with research and analysis of buyers , that is, their needs.
In this way, it focuses on much more persuasive texts, aiming for a short-term result.