Instagram is the preferred social network of Gen Z

[samiaseo222]

Every June 30th, Social Media Day is celebrated , a celebration whose origin dates back to 2010, the year in which Peter Chasmore, founder of the news and technology portal Mashable, highlighted the fundamental role that these social platforms had been playing until now and that little by little they were becoming more relevant as a meeting point between people, as well as access to information and content of all kinds.

On the occasion of this day, GfK DAM, the official digital audience measurement system in Spain , has carried out an analysis on the use of social networks in our country, where phone code philippines currently almost 30 million users connect daily to these platforms, dedicating an average of 46 minutes a day, which represents a third of the time they spend surfing the Internet per day.



One of the data that the analysis has revealed, in terms of the sex of users , is that there is little difference in terms of very equal consumption, although it shows that women are more present and spend slightly more time on these platforms.

Considering the platforms most used by Spanish users, Meta continues to dominate the system: Facebook is positioned as the most visited social network with 33 million monthly users in May, however, Instagram is the social network in which users spend the most time, with a monthly average of 10 hours and 10 minutes per person.