How to optimize contact segmentation

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Thanks to these tools you have the ability to segment the lists . In this way you can trigger a real one-to-one communication, through highly personalized emails on these segments. with GetResponse? First of all, with subscription forms and popups , which you can create to collect the most useful data from users when they sign up to your list, for example through a landing page or a newsletter. Once you have acquired contacts, you can tag them based on their information or behavior and send targeted emails to specific groups.


The special thing about GetResponse is that it denmark telegram data automatically selects the most active contacts on your list, so you can write directly to them. This is the engagement score . By evaluating real-time data, GetResponse distributes a value to each contact based on a 5-level scale: Not active At risk Neutral Active Very active Your engagement score will appear next to your contact list, allowing you to send targeted messages to your most active contacts to increase your chances of converting them into paying customers. GetResponse Contact List Engagement Score GetResponse Contact List Engagement Score ActiveCampaign also offers a comprehensive segmentation tool that allows you to collect contact data such as names, actions, and geographic information and segment them into specific lists.


In ActiveCampaign, you can use segmentation to group contacts based on their behavior , such as when someone opened an email or clicked a link. Overview of custom fields for segmentation in ActiveCampaign Overview of custom fields for segmentation in ActiveCampaign The biggest difference between the two providers is their intuitiveness . While both platforms allow you to segment your contact lists into categories like “product ordered,” “website visits,” or “industry,” GetResponse automatically breaks down your list into categories that indicate, for example, customer engagement . And that can be very effective when it comes to prospecting and trying to close deals.