According to Digital Ad Spend, in 2021, R$30.2 billion were invested in digital advertising , representing a growth of 27% compared to the previous year.
Of this amount, more than half of the resources were invested in social media, with 76% of purchases concentrated on smartphones. After all, we are in the era of Social First and Mobile First .
Furthermore, the ranking of the value of chile phone number resource investments, considering the sectors of the economy, was:
Services;
Business;
Financial.
After this top 3, the order by value of investment in advertising was:
Telecom;
Electronics and media;
Others (personal hygiene, pharmaceutical, administration, IT, sports, tourism and others).
Furthermore, a 30% growth in advertisers was identified, mainly in the following sectors and respective growth percentages:
Home and decor — 83%
Industrial — 79%
Mining and energy — 69%
Customized strategies
Different businesses and audiences require different strategies. But how does the advertising industry divide investments between channels, targeting and audiences?
According to Digital Ad Spend 2021, more than seven sectors of the economy invested more than 50% of their advertising investments in digital.
Considering the sectors of the economy, the percentage of investments focused on digital were:
Clothing and accessories — 74%;
Electronics and IT — 74%;
Culture, leisure, tourism and sport — 63%;
Real estate — 60%;
Services — 56%;
Trade — 55%;
Media — 53%.
Sectors that invested between 30% and 50% in digital:
Pet — 46%;
Industrial — 45%;
Agriculture — 41%;
Telecom — 40%;
Financial — 38%;
Automotive — 35%;
Office — 30%.
The sectors of the economy that invested up to 30% of their resources in advertising are:
Food — 29%;
Home and decor — 26%;
Beverages — 24%;
Real estate — 18%;
Construction — 16%;
Mining and energy — 16%;
Pharmacist — 11%;
Public administration — 11%;
Household hygiene — 9%;
Toys — 7%;
Games and betting — 2%.