1. Define objectives and assign them one or more performance KPIs
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We have talked about the usefulness of Google Analytics to pakistan b2b leads measure the success of your content strategy on other occasions . This free tool has become a must for SEO experts, although it is quite intuitive, easy to install and is designed for everyone . It has many interesting features that you can take advantage of by following some tips.
1. Define objectives and assign them one or more performance KPIs
The first thing you need to do is to clearly establish the aspects of Content Marketing that you want to measure. The best thing about Google Analytics is that it is a customizable application and allows you to generate different indicators or KPIs so that you can monitor the data that really interests you.
Some performance indicators that you can measure with this tool are the number of visits to a page, the sites from which visitors come, browsing times on your website, the demographic characteristics of your visitors and the abandonment rate, just to name a few examples.
2. Measure organic and direct visits, dwell times and repeat visits percentages
Both organic and direct visits can reveal what type of content is most effective in attracting users' attention because they calculate the number of visitors your pages have had. Dwell time indicates which content is of greatest interest to Internet users. Finally, keeping track of repeat visits helps you measure how much connection or engagement you have established with the public.
Keep in mind that if a page has a lot of visits but a short dwell time, it is an indicator that the content is uninteresting and needs to be improved.
3. Make a comparison between new users and returning users
When you compare the behavior of new visitors with your most loyal visitors, you can gain a deeper understanding of the performance of your content marketing . For example, if people who return to your page stay there longer, it means that you have generated effective links, achieving user retention .
Comparing new and returning users also lets you know whether your content's performance has remained the same or whether it has experienced any favorable or unfavorable changes.
4. Know your visits according to the sources
Google Analytics can tell you how you've engaged users, so you can determine which search engines, websites, and social networks are working best for you.
Keep in mind that each source has a specific audience – for example, users of a professional network like LinkedIn may be very different from those who use Pinterest or Facebook regularly. One advantage of knowing the sources of your visits is the possibility of segmenting your content in the future and making it more relevant to different types of audiences.
5. Measure views by titles
There are certainly certain titles that are more eye-catching than others, and if you combine this indicator with the previous one, you will also be able to know which titles are more striking for certain segments and which ones are less attractive to them. But always try to take care of the content , because if a user takes the trouble to click on a title that caught their attention and finds a low-quality article, there is little chance that they will visit your site again.
6. Use demographic reports
This metric is part of the audience reports and gives you both demographic data and interests , based on users' online activity. If you've ever wondered what characteristics people who have shown interest in one of your contents share, this tool can open many doors for you.
Google Analytics offers you a lot of possibilities because you can customize it according to your interests and objectives. It allows you to have a fairly detailed knowledge of your audience and how they respond to your Content Marketing, being one of the most effective ways to measure its performance.
There is a reason why this app has been ranked as one of the top SEO tools . Plus, it offers a user-friendly platform and you don't need to be an expert, just follow these tips and practice will make you a master.