SEO Chronicles | Digital Marketing

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Have you ever thought about adding audiovisual content to your Email Marketing Campaigns? Video has become the most important medium in the digital age. Most of the information we interpret reaches our brain through sight, the dominant sense that allows us to interpret and translate what we see into feelings and emotions. Imagine what moving images can do for your business!

We are exposed to an endless amount of audiovisual content that we filter depending on how it catches our attention. The challenge is, in addition to generating interest, to be able to maintain it. There are various reasons why you can include videos in your Email Marketing strategy. Mainly, they stand out because they are attractive to all audiences; they achieve greater conversion and transmit emotions better. Their use continues to expand thanks to the advancement of the mongolia b2b leads Internet and the rise of smartphones, since it is easy to embed them in any application, for example, to be able to view them from an Email.

Although these and other advantages are within your brand's reach, being able to take advantage of this valuable resource will depend not only on the video in question, but also on how you integrate it into your overall marketing strategy. Below, you will learn some tips and aspects to keep in mind to correctly implement video marketing and obtain many benefits.

Preview your video in the Subject
Getting your email piece opened is the first big challenge your email marketing campaign faces. According to Forbes , the average increase in open rates generated by videos is around 19%. The main reason is that the audience is not only interested in audiovisual content, but they also understand that it is a quick and easy form of entertainment. The problem is that, no matter how much effort you put into generating and using content of this type, it can often go unnoticed among so many other emails in the inboxes.

So why not announce that your email content includes a video? Use the word “Video” in the subject line and create anticipation from the very first moment. This practice will undoubtedly have a positive impact on the opening rate, as it indicates to the user at first glance that the email has a differentiating element, generating greater relevance and interest in your audience.

Video reinforces Branding
One of the priority objectives for most companies is to generate long-lasting ties with customers through content that means value to them. Due to their audiovisual characteristics, they are a plus to transmit greater confidence to your audience. Video Marketing is also a branding tool that communicates your brand's message by taking advantage of movement and sound.

Think about smartphone users
Compared to other audiences who consume traditional media, smartphone users are even twice as likely to view, share and engage with video communications, both on a personal and emotional level.

This new consumer behavior is mostly reflected by the generation known as millennials . These are young and agile consumers, exposed to a large amount of digital content. They spend most of their time on mobile devices interacting with digital content that is of value to them, regardless of whether it is an entertainment or information experience.

Capture the interest of smartphone users
This particular group is not afraid to share what they consider relevant to their social circle, both online and offline. Make sure to target the qualities that video enables: in a clear and brief way, you can capture attention and propose a solution to the desires of the audience you identify. Most of these users access a large amount of content and quickly lose interest if they do not recognize a brand capable of solving their needs.

Create a story
Do you think that second parts never outdo the first? There is no need to create a sequel. You can create a story and divide it into different parts. This way you will have a reason to extend your Campaign by sending more Emails, generating greater intrigue and interest. An excellent way to capture attention and make the content go viral! You will give your subscribers something to talk about.

Incites action
To make your campaign more attractive, make sure that all the elements fit together to create truly compelling content. Don't just indicate how to access your offer, show how to do it in a simple way. The call to action button is an excellent way to embellish the link to a site and make it easier to access, saving you from having to go to a search engine or copy text into the search bar. Now your prospect is convinced, and by simply clicking a button below the player, they have accessed the next step.

Reviewing
Video is a medium to create experiences that stay in the memory. Its implementation is of great importance in a world driven by value. Make sure your brand transmits it in every second! The benefits of integrating this valuable resource into your Email Marketing Campaigns will translate into a high Return Rate, as long as you do not forget to apply each of these tips.