Omni-channel marketing strategy! 3 steps to catch up with new retail trends

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Step 1: Locate target customer groups
The first step is to identify your target customer groups and use data analytics to gain a deeper understanding of consumer behavior and preferences. Brands can collect data from multiple channels, including shopping records in physical stores, browsing history on e-commerce websites, interaction data on social media and usage behavior on mobile devices, to create a detailed profile of consumers.

Step 2: Establish main pathways
The second step is to establish the main marketing channels to facilitate a more focused business strategy under the omni-channel layout. According to consumers’ shopping habits and preferences, there are three main channels to choose from: offline channels, online platforms or online self-owned channels.

Offline channels are physical stores. Consider the cost structure to choose the appropriate physical store location and size, such as flagship stores, market vendors, etc. The online platform is an e-commerce laos whatsapp phone number platform . Brands can choose e-commerce companies that are consistent with product positioning and have large traffic, such as Shopee, momo, etc.

In addition to the above two, there are also online self-owned channels that are more in line with new retail trends . This is the channel with the highest brand control. It faces consumers directly and allows traffic to bring sales. It is the key to high conversion rate, such as the brand's official website, IG or FB store, and LINE official account.

In the 2023 Nielsen Internet Survey, as many as 93% of Taiwanese people are accustomed to using LINE, 88% of users believe that LINE is inseparable from life, and 80% agree that LINE provides many personalized services. Respondents also said that when they need to contact or inquire about brand store information, LINE OA is a more complete service channel than the brand's official website and official app. In other words, attacking from online own channels and mastering the use of LINE OA will be the most effective all-channel strategy.