Plan type: LINE official account usage plan. How should merchants choose?

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According to LINE official policy, LINE official accounts can be divided into three levels according to functions as shown below. The official LINE corporate account (Green Shield) has the most complete and advanced functions, and is usually used by corporate brands that seriously operate LINE; the most basic LINE General Official Account (Gray Shield) has fewer functions, but does not require review. It can be activated.

LINE official account certification rating
Source: LINE official website
LINE OA message volume rating
In addition to differentiating LINE OA types according to functions and approval, another classification method is to divide them into high, medium and low usage plans according to the volume of messages sent. Whether it is Gray Shield, Blue Shield, or Green Shield, you can choose any of the low, medium, or high usage plans, but accordingly, there will be different prices and restrictions on the amount of messages sent.

3. Cost estimate: How much does a LINE official account cost? How to save money?
The cost of operating an official LINE account itself mainly depends on the volume of messages sent, rather than Gray Shield, Blue Shield or Green Shield. The reason is that Gray Shield accounts are iran whatsapp phone number completely free, while Blue Shield and Green Shield accounts that need to be reviewed only need to pay. Pay an annual fee ranging from a few hundred yuan to more than a thousand yuan. However, the main purpose of LINE is to send messages, and most LINE merchants also choose to use LINE to interact with customers in order to send messages. Therefore, LINE charges a monthly fee on top of the official account fee, and will adjust the charging plan in September 2023 to make the fee closer to the actual volume of messages sent.

LINE official account fees will be adjusted as follows in September 2023:

LINE official account fee adjustment
The above charging plan is only applicable to group messages or push messages sent by other LINE messaging API . In other words, there will be no charge for manually entering and sending messages one-to-one. This plan adjustment has increased the price for many LINE official account users, and the number of free messages has also become smaller. However, for high-volume users who send messages between a few thousand and 20,000 messages, it may be cheaper. .

Extended reading: [2023] LINE official account fee plan, application comparison between the old and new systems! How should brands respond?