Likewise, the 362 billion dollars in advertising investment, added to consumer spending ($171 billion), reveal that the mobile market moved no less than 533 billion dollars in 2023 .
In the context of digital advertising, videos are emerging as an effective tool to captivate audience attention . Platforms such as YouTube and TikTok stand out in attracting consumers’ attention, surpassing social media in terms of average time spent per user.
There is a marked trend towards a significant increase in consumer spending on apps. In 2023, more than $64 billion was spent on apps, excluding games . This is 11.3% more than in 2022, when it was $57.5 billion and shows a significant growth since 2014, when it was less than $3 billion. This shift represents a substantial increase in spending outside of mobile gaming over the past decade.
Growth is attributed to a variety of factors, with belgium number data entertainment, social media, and utility/productivity being the key drivers in 2023. All app genres experienced year-over-year growth, reflecting the diversification of consumer needs and preferences.
Mobile games, meanwhile, continue to account for the majority of mobile spending ($107.31 billion) , but this fell by 2% . User spending on these games has been declining since 2021, a situation that contrasts with that of mobile apps, which are on a firm upward trajectory.
Most downloaded app categories in 2023
Globally, in the app download space , utility and productivity stand out as key drivers , and this focus is heavily on privacy. VPN Service and Web Accelerator apps emerge as the leading subgenre, experiencing an impressive 42% year-over-year growth.
However, in Spain we find the shopping/ eCommerce category as the most prominent, with 39% growth. While among the applications that lead in each of the categories we find names such as Temu (shopping), Too Good To Go (productivity) and Disney+ (entertainment) .