By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDIn a world oversaturated with products and brands, it is very important to create a visual identity that allows you to distinguish yourself from the competition, in order to leave a mark and stay in the mind of the consumer. Visual identity can be defined as a series of elements or characteristics of a brand that make it unique and different from the rest , while reflecting what the company is like and its values.
These elements need to fit together to provide coherence, consistency and flexibility in the media in which the brand is presented. All of this is done under a series of usage regulations, which are later materialized in a brand manual or corporate identity manual. In short, visual identity consists of visually expressing the concept and qualities of a product or brand in general.
Tangible elements of a brand
Visual identity construction process
Examples of brands with a strong visual identity
Tangible elements of a brand
Some of the most important elements when developing a bahrain number data company's visual identity are the logo, typography, color palette, promotional materials, and social media elements. The latter include post images, avatars, and covers.
Logo
This is the visual representation of the brand, what makes people recognize it and differentiate it from the rest. It is composed of typographic and/or graphic elements, which when combined must express a clear and direct message. A well-defined and clear logo can promote an 80% recognition rate.