The new consumer products that have emerged

[sabarina38]

Online pursue accurate traffic, which is essentially the logic of " goods find people " , and the brand is to let " people find goods " , so that people can think of you when they mention this category. Therefore, cutting-edge brands need to find their own differentiated value, seize the time window to launch saturated delivery, and establish the mindset of brand = category in the minds of users , that is, to break the dimensional wall, go to the real world, and establish " heart domain traffic " . Only in this way can we obtain lasting and exponential growth.


breakthrough of Ulike just proves this path. The opportunity for Ulike to invest in Focus Media was that it had reached the ceiling of online traffic. If it continues to only do online business, the brand will always stay in phone database the existing circle and it will be difficult to increase its popularity. Therefore, starting from 2021 , Ulike launched multiple rounds of explosive advertising to open up new traffic entrances. Through the launch of brand advertising , Ulike connected the brand curve before the traffic curve was about to bottom out, and found a new growth path through the resonance of traffic and brand.


It is worth noting that in offline media, brands cannot use traffic advertising as a way to advertise their brands. Brand operators have been pursuing a " calculable sense of security " . But the impact of brand mindset is intangible and far-reaching . Whether it is public domain traffic or private domain traffic, it can eventually be transformed into " heart domain traffic " to break through the " cocoon " of the algorithm and precipitate traffic into brand assets, which is also the real source of brand security. Traffic and brand are not mutually exclusive, but complementary .