Focus and solitude are the true tests of uniqueness .

[sabarina38]

We love it when it’s different ! 3 ) “Unique” "Unique" has gone beyond the scope of differentiation. It focuses on the uniqueness of the brand and even involves the brand strategy level. First of all, "unique" can be original intention, dream, concept, culture, etc., or it can be anything such as product, space, service, experience, service, etc. The premise is that you must make this uniqueness to the extreme.


So that users can easily notice it, choose it, and share it. Furthermore, the danger is often not in over-focusing, but in under-focusing. An unfocused brand is so broad that it means nothing. In contrast, a "unique" brand phone library knows exactly what it is, what it wants, why it is "unique," and why people want it. Finally, uniqueness is a demanding lover that requires loyalty, courage, and determination. In its early years, Luckin stood out with its image and value for money; later, it achieved excellence with its raw coconut latte; then, it continued to inject life and soul into raw coconuts, exploring and expressing them, thus becoming the source of their new life.



"Unique" is what we love! 2. Differentiated Innovation Methodology - What makes you "unique" So, how do you find something "unique "? Brand Alienation provides a method: To complete this sentence, our brand is "only" of , ( ) . In this method, the first blank is filled with the category name and the second blank is filled with a description of its uniqueness. If the description is not kept short and the word "unique" is used, then you don't have anything unique. Our brand is the only university chain coffee (study room).