Private platforms cost more but offer

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It’s also one of the most-effective marketing methods for EdTech companies, as it lends itself very well to segmentation. Email marketing initiatives are also easy to automate, cost-effective, and strong when it comes to your potential ROI. The benefits of making email a primary marketing channel when you’re in EdTech include: Cost-effectiveness: You don’t need a massive marketing budget to put together a stellar email campaign – just creativity, research, and a solid understanding of your audience. Measurability: Tracking, organizing, and analyzing data related to your campaigns are extremely easy and intuitive with email. Hyper–targeted: Sending highly personalized messages to separate recipient segments is easy to plan and execute with email.

High convertibility: When executed properly, an email south korea phone numbers marketing campaign can yield incredible numbers and effectively guide many types of customers through a sales funnel. Video marketing Video content is red hot these days, accounting for an astonishing 69 percent of today’s global web traffic. And it’s not hard to see why, either. Video is engaging, easy to consume, easy to share, and incredibly versatile. It’s also an accessible way to capture a consumer’s attention and encourage them to stop scrolling long enough to check out what you have to say. However, you’ll want to give some careful thought to the pros and cons of using a public hosting platform like YouTube versus a private alternative.

Using YouTube means resigning yourself to the fact that ads will occasionally interrupt your content and break a viewer’s attention. However, you’ll also have access to over 2 billion active users. greater control over how you present your content. They also make it easier to track your results, control data, etc. Private platforms also make options like lead-generation gates possible. Social media Social media is more than just an avenue for people to keep in touch with friends or see what’s happening in the news. It’s also an important way that today’s consumers use to look for services and products and evaluate their options, including EdTech products.