Tens of thousands of tables lined

[sabarina38]

up on the plane, and after queuing for three hours, I still couldn't buy a cup of Heytea's Cheese Berry. On December 11 , 2020 , when Wang Ning, the founder of Pop Mart, rang the bell, his wife was not standing beside him. Instead, he and his three sons Molly , Demo , and Labubu rang the door of the Hong Kong Stock Exchange. The unicorn with the highest market value that year used this form to push the listing of new consumer brands to the top of the trend.


Photo source Douyin blogger These vivid names together constitute the most glorious era of China's new consumer industry. At the same time, it is also an era full of controversy and confusion. The " behind-the-scenes italy whatsapp number data driving force " behind this " chaotic " situation is not just capital. Douyin, Kuaishou, Xiaohongshu , WeChat, Bilibili , Zhihu, the rise of new media has directly led to a wave of new consumption. This may be the one that is closest to the truth among all the discussions about what is " new " . In an era where everyone is promoting products , new consumption has firmly grasped the code of traffic. Taobao has always been an important ally of new consumer brands, and “ Taobao brands ” that started out in Taobao once ranked third.


They are important labels for a number of brands such as Squirrel, Perfect Diary, and Huaxizi, all of which were once fans of the platform’s rankings. Perfect Diary , the " first domestic beauty stock " that has added a strong stroke to China's Internet " wealth-making myth ", was once a frequent visitor to the Double Eleven and 618 lists . On Double Eleven in 2019 , Perfect Diary became the first domestic brand to top the Tmall Double Eleven makeup list with a record of over 100 million in 1 hour; during Double Eleven in 2020 , Perfect Diary's cumulative sales exceeded 600 million, winning the crown of makeup sales; during the 618 in 2021.