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In fact, the action is not only equivalent to the purchase but includes a deeper interaction: the brand must be able to involve the customer and ensure that the overall experience is positive and memorable . ADVOCATE (word of mouth) Over time, customers can develop a strong sense of belonging to the brand, which is reflected in retention , or repeat purchases . But above all, it is reflected in the recommendation of the product to others.


This is what happens in this phase, when a customer canada phone number list spontaneously recommends a brand they appreciate to others, without the brand having asked them to. It is important to note that the stages of the five A's do not always follow a linear progression: due to attention deficit, some customers may skip one of the stages. For example, a customer may not be attracted to a brand, but a friend's recommendation may push him to buy it.


But the customer journey can actually be a spiral back to a previous stage: dissatisfied with using a product, a customer may conduct further research before deciding whether to continue using it or switch to another. But how can you take a customer from Awareness to Advocacy? Customer Journey: The Customer Journey in the Digital Age. From AIDA to the 5 Cs After having seen together what the customer journey is and having briefly retraced the most significant evolutionary stages, I now want to give you three simple tips to perform (or at least try to perform) the magic: taking a customer from the aware phase to the advocate phase.