They are therefore aimed at an

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They are always valid contents and not tied to particular occasions. Published regularly, they represent the “base” that drags users who already rotate around the brand’s orbit. They are valuable contents, also called “helpful”, but for the type of interaction they move, Hygiene contents can be defined as passive . Some examples are posts published on Facebook and Instagram. Hub Hub contents, on the other hand, are designed and created for a warmer involvement of users.


They are therefore aimed at an audience that is already loyal , but usa phone number list from which it is intended to obtain continuous engagement. This is up-to-date, but also emotional information that adds value and defines the company’s tone of voice . Content Hubs require an active user presence . The easiest examples to understand are company blog posts, targeted landing pages, promoted posts. Hero At the top of the 3 Hs are Hero contents .


Unique and unrepeatable, these contents aim to amaze and conquer! Their goal is to broaden the target of corporate communication and acquire new audience segments, increasing brand awareness . Hero content is rare for the creativity, commitment and investment needed to create it . It works on emotions to get strong reactions and for this reason it is called interactive . An example? Better to enjoy it like this: The goal of Hero content is to share, but above all to keep attention on the brand high for a long time .