Bombarded with " brainwashing " rhetoric every day during live broadcasts. It's easy to get a lot of traffic at the beginning, but users gradually get tired of it, and the content has a low shelf life. So what kind of live broadcasts do users think are relatively good? Boss live broadcast. A certain brand said that according to the survey based on user psychology, when the boss appears in the live broadcast room, users will think that the price must be low, and the trust is high. The probability of consumers jumping out of the live broadcast room to compare prices is lower, and the transaction rate is relatively higher. Factory live broadcast. Direct delivery from the factory allows consumers to see the quality of the brand’s products and feel assured, which in turn generates trust. If the store growth is driven by content, Douyin local life can be achieved through live broadcast and short video content.
GPS can be used to distribute to each brand store or KA channel, and the crowd can be directed offline by offline coupon verification to achieve on-site fulfillment. Currently, there are two types of on-site fulfillment : GPS to store; For those who have linked the link, if the store cannot cover the consumer, a free trade order will be issued on the second day after denmark whatsapp number data the purchase. To elaborate further , " In the future, content will influence consumer decisions, and the proportion will become increasingly larger, " said an investor . As mentioned above, consumers receive too much information. On the one hand, the probability of them being attracted by the content is increasing. Before buying a product, checking out Xiaohongshu, Douyin, and Zhihu may be a " must-go " for many consumers to buy a product . Therefore, brands actually need to have the ability to create content, rather than just refining it through the perspective of KOLs and KOCs . How to combine their products with content and scenarios is a very important task for brands today.
For example: " When brands begin to consciously turn content-oriented things such as public account output into a product line and create content around different specific products, the entire company's business ideas and results will be different. " said an investor . 5. Focus on daily sales We just talked about keywords and user changes. Finally, let's talk about the brand 's experience of this year's 618. " This year's 618 , we feel that the e-commerce environment may not be the same as in previous years. The jump between big promotions and daily sales is not too obvious, especially this year's 3.8 , we can clearly feel the focus of channel big promotions, and the jump is relatively flat. Therefore, this year, we need to focus on the more important daily sales, including the early harvest of big promotions. It is very necessary.