During this step, it is advisable to create

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In this way, you will be able to adjust your concept according to the needs and expectations of potential customers and focus entirely on what makes the added value of your start-up . Create start-up advice Do your research: Study your industry and the competition Having a novel and innovative business idea is not enough to succeed in the startup world.


It is imperative to check whether it can actually provide value to potential vp media email database buyers and whether it differentiates itself sufficiently from existing concepts. To do this, you need to conduct research on your field and the competition. This involves identifying your targets, then understanding their needs, their problems, their motivations, their obstacles, their behaviors, their location, their age, etc.


Personas that are nothing other than fictitious representations of your typical customers. Next comes the analysis of your market. More specifically, it is necessary to know its size and growth. You must also identify the trends, opportunities, risks and threats surrounding your project. When benchmarking the competition , look at their products/services, strengths and weaknesses, strategy, market share, etc.