The audience intended to receive

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The tools and sources used for external communication can be multiple: paper, internet (social networks, online advertising), television, radio, press, etc. Unlike internal communication, the objectives of external communication are very specific: recruiting and retaining new customers. In any case, a communication action always takes into account four essential elements: The objective of communication: it can be to increase turnover, awareness, develop the customer portfolio, etc. The channel used: it defines the means used to communicate (media, social networks, etc.


The target audience: the message The medium: it corresponds to the vp purchasing officer email database means of transmitting the message If you would like to know more and communicate about your company and its services, do not hesitate to consult the specialized support com-efficace.com ! Internal communication: informing within the company. Internal communication is defined by communication actions carried out within an organization. The target audience is different from external communication.


Indeed, in this case, the communication is aimed at internal members of the company, partners, etc. The transmission of information is then done through internal notes, memos, meeting minutes, etc. The tools used can be multiple, depending on the size and type of company. As a result, it is common to see internal communication on bulletin boards within the company, or via an intranet. The objectives are clear: to mobilize all members of a company, in order to inform them, develop their attachment and their sense of belonging to the company.