What is Good Content Marketing?
Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.
To see success with digital content marketing registered nurse database efforts, it should have the following traits:
Quality content that establishes your credibility as a brand
Conveys thought leadership within your industry
Appeals to your market at every stage in their journey: explore, evaluate, and purchase
The problem is, many B2B marketers are encountering common agitations with their digital content: not seeing enough traffic and not generating enough leads, it takes a long time to develop quality content and it’s a challenge to prove its effectiveness.